Press Releases 2017

Newton, MA—February 1, 2017—Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, announced today that California Pizza Kitchen (CPK) has completed a national roll out the software company’s new Pay at the Table mobile solution. The polished casual restaurant brand partnered with Paytronix to develop the Android and iOS applications to enhance the in-restaurant, online ordering and takeout experiences, fully integrated with its award-winning loyalty rewards platform through one easy-to-navigate mobile app experience.  

Newton, MA—February 16, 2017—Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced research from its Data Insights team, which finds that restaurant brand loyalty is established on the fourth visit. Paytronix Data Insights reports that it is 90% likely that those who visit a restaurant for the fourth time will continue to visit on a regular basis, demonstrating brand loyalty.

Newton, MA – March 22, 2016 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Forward Corp. is the winner of its 2017 Paytronix Loyaltees Award for Best Convenience Store Loyalty Launch. Replacing a well-loved 10-year-old program that had essentially fallen behind in technology, the new Forward Rewards program makes it easy for customers to enroll, identify themselves with a telephone number, and begin to earn and accumulate rewards. 

Newton, MA – April 3, 2017 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that The Halal Guys is the winner of its 2017 Paytronix Loyaltees Award for Best Restaurant Loyalty Launch. Launched on November 9, 2016, The Halal Guys’ new Paytronix-powered loyalty program secured 17,000 registered members by the end of the calendar year, accounting for 50,000 transactions with a Rewards card in the first two months.

Newton, MA — April 10, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, announced today that Anthony’s Coal Fired Pizza has deployed its new Paytronix-powered Coal Fired Club Rewards and Gift Card programs to more than 60 restaurants. The new user-friendly rewards program enables guests to accumulate points with every purchase and earn bigger and better rewards.  

Newton, MA – April 25, 2017 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Pinkberry is the winner of its 2017 Paytronix Loyaltees Award for Best Early Adopter of a Paytronix feature. Working with its Paytronix Data Insights Strategist, Pinkberry designed and ran a double points promotion that successfully delivered a measurable lift and attribution for a new product trial.

Newton, MA – May 9, 2017 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Uncle Julio’s is the winner of its 2017 Paytronix Loyaltees Award for Real Impact. By turning the typical loyalty model upside down, Uncle Julio’s focused upon internal employees with a unique loyalty membership drive that resulted in an average of 2000 new members per store and more than 50% increase in total membership.

Newton, MA — May 22, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today explains that targeting low frequency guests is the key to loyalty program impact in its latest brief, “Target low-frequency guests. Here’s why.” Defining critical mass as the point where more than 15 percent of checks can be attributed to the loyalty program, the Paytronix Data Insights report reveals that, as a good program matures, the majority of new members come from low frequency and infrequent guests. This guest segment presents the marketer with the largest opportunity for increasing the number of times these guests visit a brand - resulting in more incremental visits won from competing brands.  

Newton, MA — June 8, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Taco Mac is the winner of its 2017 Paytronix Loyaltees Award for Loyalty Innovation. Taking its loyalty program mobile, while adding new features and benefits for its members, Taco Mac immediately boosted guest registration 400%--with loyalty guests spending 15% more than non-members.

Newton, MA — June  20, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Tavern in the Square is the winner of its 2017 Paytronix Loyaltees Award for Mobile Engagment. With half of its Tavern Insider reward program members using mobile apps, the fast-growing local restaurant group has deployed the Paytronix mobile platform to engage millennials and young professionals with targeted campaigns.

Newton, MA — July 13, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced PXUX 2017, the third annual Paytronix User Experience, which will take place September 13-14, 2017 at the Oxford Hotel in Denver, Colorado. The conference features two days of content focused on customer engagement, brand growth, and customer retention, as well as a roadmap for the Paytronix Platform.

Newton, MA — July 25, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced a new "Reward Yourself" capability in its branded mobile app that lets C-store program members redeem rewards of their own choosing. With the new mobile feature, brands get closer to their customers by giving them the ability to browse a catalog of rewards and decide for themselves how they want to bank and redeem their program points.

Newton, MA — July 31, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, announced that Nando's PERi-PERi, the South African Portuguese restaurant know worldwide for its spicy flame-grilled chicken, has been successfully running the Paytronix Platform within 384 restaurants in the United Kingdom and Ireland. Millions of Nando's Card Reward program and Gift Card program accounts were migrated to the Paytronix platform in November of 2016 to ensure continous uptime.

Newton, MA — August 9, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that it has expanded its rewards platform with integrations to three additional Point of Sale (POS) systems -- Gilbarco Passport, NCR Radiant and Verifone Commander -- the most prevalent POS solutions for convenience stores. The newly completed integrations complement Paytronix's 30 other POS integrations and help merchants deliver a brand-differentiating guest experience.

Newton, MA — August 28, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Jason's Deli has seen an almost 50 percent increase in egift sales since migrating tot he Paytronix Stored-Value platform. With the help of Paytronix, the fast growing casual restaurant group has reviatlized its gift card program with both physical cards and egift options and is leverageing the program to boost revenue and attract new customers. 

Newton, MA — September 6, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Garbanzo Mediterranean Fresh has successfully integrated its Paytronix-powered V.I.B. Rewards Club with the OLO online order platform for a seamless customers experience. With close to 10 percent of its customers using online ordering and 28 percent enrolled in the V.I.B. Rewards Club, Garbanzo Mediterranean Fresh opted to consolidate customer transactions from both systems into a single, easily accessible platform. 

Newton, MA—January 3, 2018— Paytronix Systems, Inc., an innovator in loyalty and guest engagement software, today announced research from its Data Insights team, which finds that the traditional approach of evaluating overall sales numbers to rank the performance of your menu items is NOT the best approach to menu redesign. The latest research from Paytronix explains how to dig into menu data and purchase frequency—as well as the performance of guests who buy particular items and the personas attached with your best sellers—to engineer a more effective menu.