Press Releases 2016

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Which Wich, the award-winning, international, fast-casual sandwich brand, today announced its partnership with Olo, the leading provider of online and mobile ordering solutions for the restaurant industry. The partnership debuts a new mobile app and digital ordering program, giving loyal fans the option of ordering and customizing their favorite hand-crafted superior sandwiches online via web and smartphone platforms at order.whichwich.comApple’s App Store, and Google Play.

Which Wich, known for its interactive in-store ordering experience, offers guests an enhanced digital experience where they can order and pay online or via their mobile device. Customers are able to arrive at the restaurant, Skip the Line®, grab their food and go. The new program allows guests to choose from more than 50 superior sandwiches and customize their “wich” with the freshest meats, cheeses, and more than 60 toppings and order from anywhere.

“We are excited to take the lead on extending our unique in-store experience by enhancing our digital guest experience,” said Jeff Sinelli, Founder & Chief Vibe Officer of Which Wich.

“Which Wich’s in-store ordering has always stood out, giving guests full control of their experience by allowing them the time and choices to create their own craveable wich,” said Noah Glass, Founder & CEO of Olo. “We are proud to work with the restaurant to give busy, on-the-go customers another way to customize their orders online, pay ahead, skip the line, and enjoy.”

Which Wich is testing loyalty integration in some markets in prep for a full rollout this fall. Guests will be able to earn points and redeem rewards with integration to Paytronix.

“We’re excited for the opportunity to extend and strengthen guest relationships through rewards, gift engagements, and promotions – all tied directly to the POS and Olo’s online ordering platform,” said Andrew Robbins, president of Paytronix. “We look forward to helping propel Which Wich’s growth by providing them with the tools to help gain a greater understanding of their guests.”

Which Wich’s new digital ordering experience is now available at all restaurants across the U.S. For a location nearest you, visit

About Which Wich

Which Wich® Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur, Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR named Which Wich one of their "2014 Best Franchise Deals" and Forbes listed Which Wich as one of their 2014 "30 Best Franchises To Buy." Which Wich currently has 400 locations open or in development in 38 states and eight countries. For more information, visit

About Olo

Olo helps restaurant brands increase revenue per square foot by delivering faster, more accurate, and more personal service to their customers. Through beautiful, fully branded digital interfaces, Olo's enterprise-grade platform integrates with the brands’ existing systems, opening new digital order streams, injected seamlessly into the restaurant’s operations. Olo is a pioneer in the industry, beginning with text message ordering on mobile feature phones in 2005. Today, over 10 million consumers use the Olo platform to order ahead and Skip the Line® at the restaurants they love. Clients include Baskin-Robbins, Chipotle, Five Guys Burgers & Fries, Noodles & Company, Veggie Grill, Wingstop, and many more. Learn more at

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