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Paytronix Loyaltees Awards Recognizes Five Outstanding Loyalty Programs

Paytronix today announced the winners of the 2014 Paytronix Loyaltees Awards, recognizing five innovative loyalty programs for their use of the Paytronix Rewards platform to deliver market-defining guest experiences. Read the full award winner profiles online for insights from each award-winning loyalty program.

Paytronix congratulates the following 2014 Loyaltees Award winners:

Loyalty Innovation – Yogurtland “Flavor Quest” tripled participation in the international frozen yogurt chain’s Real Rewards loyalty program. Paytronix helped gamify the Yogurtland mobile application to compel more guest participation. With Flavor Quest, guests received a virtual passport that could be stamped every time they visited a Yogurtland location and tried a new exotic flavor. An overwhelming 32 percent of participants came in once a week or more during the promotion.

“It’s easy to be innovative when you have such an innovative software behind the program,” said Chris Fangre, Research and Development Manager at Yogurtland. “The product and the team are helping us reach our growth goals – it would be tough to do it without Paytronix.”

Best Mobile Loyalty Innovation – The Greene Turtle “Greene Turtle Rewards Gamification.”

In a competitive market for mobile apps, The Greene Turtle’s Turtle Rewards app has distinguished itself by engaging consumers with sports-related games and prizes that connect beautifully with the casual dining chain’s sports-loving, competitive guests.  User-friendly iOS and Android versions of the app serve as powerful guest-acquisition tools, registering guests in the program in order to play and receive rewards, quickly generating a positive financial impact on the business.

“Guests who played the games visit 89 percent more than The Greene Turtle’s average guest and spend 58 percent more than that same pool of guests,” said Nick Kegg, marketing director for The Greene Turtle. “Not only are they playing, but they’re coming back and playing again.”

Most Relevant Messaging – Duffy’s Sports Grill “Big Game Giveaway” was designed to keep fans coming in to the Florida-based sports bar throughout the NFL season – whether or not the guests’ favorite teams were winning or losing.

“The Big Game Giveaway provided another reason for Duffy’s guests to engage, and they responded. Paytronix Real-Time Messaging enabled us to stimulate desired behavior. As a result, Duffy’s saw a big lift in traffic and sales,” said Sandy Nelson, Director of Marketing, Duffy’s Sports Grill. 

Best Loyalty Launch Winner – Beggars Pizza’s new loyalty program, the “Big Cheese Club,” was built for fast enrollment to ensure the loyalty program quickly made a positive business impact. In just six months, Beggars’ loyalty program met all of its goals for enrollment and registration, including a 7% boost in millennial enrollment.

“The Beggars Pizza loyalty program helped us reach more millennials and exceed all of our launch goals. Members are excited to get our emails and promotions, and we’re always looking at how we can do something even more special for our most loyal customers. Paytronix helps us identify new opportunities and keep our offers fresh and relevant,” said Kimberly Melvin, marketing coordinator at Beggars Pizza.

Best Social Innovation – Thorntons “Matching Gift Campaign” leveraged the gas and convenience chain’s Paytronix-powered Refreshing Rewards program to simplify donations and reporting for the first localized charity campaign with the University of Louisville. As part of the partnership Thorntons integrated a donate-at-the-pump element, which contributed to the $6 million goal being met with guests donating $3 million dollars and Thorntons matching every contribution. With the Paytronix system in place and its first local market promotion successfully completed in Louisville, Thorntons is ready to execute additional campaigns that allow them to engage with their individual markets and give back to the communities it serves.

“Paytronix is the funnel, the vehicle through which Thorntons Refreshing Rewards can connect to a local community and encourage members to participate in localized promotions,” said Chrissy Marzano, Loyalty Manager, Thorntons.

The Paytronix Loyaltees Awards

“Selecting three winners from the overwhelming number of fantastic entries was so difficult that we added two new categories. These five winners best demonstrate how our customers are changing the customer-engagement game with new ways of interacting with and motivating their guests,” said Andrew Robbins, president, Paytronix Systems, Inc. “The Loyaltees give Paytronix an extra opportunity to showcase the true loyalty innovators, our clients. We look forward to seeing more of their ingenious ideas in the years to come.”

Open to all current Paytronix clients, the Paytronix Loyaltees competition recognizes loyalty programs that motivate guests to visit restaurant or retail establishment more frequently. The winning Loyaltees programs showcase the success of Paytronix users prompting targeted guest behavior—breaking new ground with relevant offers that leverage data collected by loyalty programs, and through all of today’s guest touch points from Point of Sale to mobile engagement.

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