Bruster’s Real Ice Cream Enjoys Strong Results and Triple Digit ROI with New Guest Insights from Paytronix
Newton, MA – May 16, 2019 – Paytronix Systems, Inc., the most advanced digital guest experience platform, announced today Bruster’s Real Ice Cream has won the 2019 Paytronix Loyaltee’s Award for Best Loyalty Launch. Bruster’s reached a 187 percent ROI through a highly targeted promotion that leveraged customer data and was driven by RFM segmentation, allowing the brand to segment guests by aspects such as visit frequency and average spend per visit.
Furthermore, just 10 months after Bruster’s new loyalty program launched, the company achieved a 16 percent penetration rate – passing the benchmark for successful loyalty programs of 15 percent in 12 months.
Prior to its transition to the Paytronix loyalty program model, Bruster’s used a punch card format. After reaching 10 punches on a card customers received a free ice cream. While this was a successful way to generate return visits, the company was unable to track or retain any customer insights thereby limiting its ability to customize their experience. Now, after partnering with Paytronix, Bruster’s is able to track customers purchasing behaviors and communicate with them one-on-one.
“By teaming up with Paytronix, we modernized our rewards program and really got to know, and strategically engage, with our customers,” said Jennifer Brinker, Vice President of Marketing, Bruster’s Real Ice Cream. “We just completed our first year with the new loyalty program and have seen significant positive results. We’re excited to continue to work with Paytronix to grow our business through real-time consumer insights direct from our expanding fan base.”
“Bruster’s Real Ice Cream has made huge strides with its loyalty program in the last year. Knowing its customers helps the organization compete,” said Michelle Tempesta, Head of Marketing, Paytronix Systems, Inc. “Providing customers like Bruster’s with the data it needs to grow in this highly competitive market is what motivates our team to continually develop next-gen loyalty innovations.”
Read the full story on Bruster’s Real Ice Cream award-winning launch: /resources/brusters-case-study
About Bruster’s Real Ice Cream
Bruster’s Real Ice Cream features 150 flavors of premium, handcrafted ice cream, yogurt, Italian ice and sorbet. Starting with a proprietary, home-style mix delivered fresh from its dairy, Certified Ice Cream Makers in each shop craft at least 24 flavors every day. There are nearly 200 independently owned locations in 20 states, Guyana and South Korea. Click here for franchise information.
About Paytronix Systems, Inc.
Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience store brands. Through its innovative software design and integrations with more than 30 widely used point of sale systems, Paytronix empowers more than 350 brands across 26,500 locations with the flexibility to build unique, revenue-enhancing guest experiences. Customers benefit from big data consumer insights that Paytronix generates through 1-to-1 engagement with more than 286 million loyal guests—via mobile, social and today’s most innovative digital marketing tools. As a result, customers motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.