When You’re Ready, We’re Here: Using Gift Cards to Boost Sales
It’s no secret that restaurants nationwide are hurting as we combat the spread of COVID-19. Some have closed completely for the time being, while others have shifted all operations to takeout and delivery to keep business moving and guests fed; but even the most loyal guests can only eat so much takeout.
So how can restaurants drive revenue without dining rooms, alcohol sales, and stellar hospitality? The answer for many has been simple: promote gift cards.
When all is said and done, gift cards essentially boil down to interest-free loans from the consumer, making them the perfect way for altruistic guests to support their favorite brands, all while making a commitment to come back for a visit when dining rooms reopen.
Our Associates are our foundation, and we recognize the impact #COVID19 is having on them. An Associate Relief Fund was set up to donate 100% of online gift card sales to our associates through 3/31. Together, we can help our restaurant community: https://t.co/4EUMspSb3n pic.twitter.com/eHE63ma116
— Ocean Prime (@OceanPrimeCMR) March 19, 2020