There’s some tasty news to celebrate this summer. Delish Sisters, a fresh and wholesome food brand from South Africa, opened its first-ever U.S. location at Clemson University’s new The Shepherd Hotel, a full-service accommodation that employs individuals with disabilities.
Delish Sisters sought out Paytronix technology for online ordering and delivery, customer loyalty, gift cards, and the launch campaign. As part of the Paytronix Gives Back program, the cost of the programs were covered in full.
According to the Delish Sisters’ website, the eatery’s collaboration with The Shepherd Hotel and the ClemsonLIFE program brings, “a team concept with heart, centered around empowering and employing people with special needs/abilities.” The Shepherd Hotel was founded with the mission of positively impacting lives, while ClemsonLIFE empowers students with intellectual disabilities. Paytronix could not be more proud to have a customer that supports this mission.
Though the original plan was to launch in March, construction delays had no damper on the Delish Sisters’ opening day. On August 8, gorgeous green plants, a bouquet of fresh flowers, and freshly baked croissants were arranged neatly in the light-filled restaurant. Employees smiled as Delish Sisters welcomed its first customers—just in time for fall semester.
One of the great things about being in this industry is helping iconic brands grow and adjust to the market. Checkers & Rally’s offers our latest opportunity to be part of such a change. The brand has always been known for its great burgers and its drive-thru locations, but just this week announced that it closed $20 million in funding to fuel new growth. Now its new Paytronix-driven loyalty program and mobile app will be a key part of that strategy, as the company predicts the rewards program and app will help increase guest visits by as much as 20% and increase guest spend by as much as 15%.
Today we caught up with Systems Administrator Paul Marrero of Uncle Julio’s, the person behind the award-winning campaign that Uncle Julio’s was recognized for today with a 2017 Loyaltees Award. Paul offered some additional insight on how he’s leveraging Paytronix and the Uncle Julio’s loyalty platform to make an impact.
Paytronix: Congratulations Paul, on Uncle Julio’s recognition as a 2017 Loyaltees Award winner. Thanks for taking the time to tell us a bit more about your loyalty platform today. As the System Administrator for Uncle Julio’s, you are the person responsible for designing the loyalty program, or the Uncle Julio’s Loyalty Czar as we’ve heard you called.
Paul: Thanks, the Uncle Julio’s team is honored by the recognition.
Paytronix: In talking with you about the Uncle Julio’s loyalty program, you mentioned having done away with your old email club in the process. How has the Paytronix platform replaced your previous email solution and how are you leveraging the integration of email and loyalty today? […]
There’s an interesting problem that restaurants with loyalty programs face. All of the behavioral data gleaned from these programs means that restaurants can easily identify their best customers: the people who spend the most and visit most frequently. And that’s very useful for creating profitable campaigns.
Running unsegmented promotions can cannibalize profit because your best guests will receive the same promotion as your less frequent customers. Your best guests are going to come in anyway, and discounting purchases they were already going to make can hurt profits.
Discounts and promotions designed to drive revenue should only […]