It’s no secret that restaurants nationwide are hurting as we combat the spread of COVID-19. Some have closed completely for the time being, while others have shifted all operations to takeout and delivery to keep business moving and guests fed; but even the most loyal guests can only eat so much takeout.
So how can restaurants drive revenue without dining rooms, alcohol sales, and stellar hospitality? The answer for many has been simple: promote gift cards.
When all is said and done, gift cards essentially boil down to interest-free loans from the consumer, making them the perfect way for altruistic guests to support their favorite brands, all while making a commitment to come back for a visit when dining rooms reopen.
Last night the Golden State Warriors defeated the Cleveland Cavaliers 113-91 in Game 1 of the NBA Finals. As a result, I’ll be watching Game 2 at Buffalo Wild Wings.
The last time I visited the chicken wing/sports bar concept I played the Spin & Win game on the Blazin’ Rewards app. This is a gamified component of the brand’s loyalty program and members like myself have an opportunity to play every time they visit during the NBA postseason. Each visit allows one “spin” in the app. Every spin reveals a team with an upcoming playoff game. If that team wins its next game, the guest earns 100 bonus points towards a reward.
When I played during a lunch visit earlier in the week, my spin landed on the Warriors. When they won last night, I earned 100 points, giving me enough currency to earn a free entrée. Now I can’t wait to go back for Game 2 this weekend so I can redeem my reward and play again to give myself a shot at 100 more points. […]
How do sports impact restaurants — and even the revenue of non-sports-theme restaurants? Here are a few quick statistics: When Lebron James returned to Cleveland and the Cavaliers, the city saw a 30%-200% increase in local restaurant revenue.
His return boosted restaurant revenue all year long, including during winter, Cleveland’s traditional restaurant off-season.
Experts estimate that his return was worth $500 million to the city of Cleveland.
Sports mean big money for the restaurant industry — with or without your city’s own Lebron James.
But it’s likely that if you’re not a sports bar or sports-themed restaurant, you may have viewed sports promotions as outside of your purview. Not only is that a mistake, but it’s a costly one.
The sports industry is worth $73 billion and growing. In a nutshell, there are four ways to take advantage […]
After waiting patiently, you finally order your 8-count of nuggets, small waffle fries, and sweet tea. You pull up to pay at the window, receive your food, and ask for extra Polynesian sauce. Before pulling out of the drive-thru lane, you say, “Thank you,” and the worker responds, “My pleasure.”
For 70 years now, one of America’s most loved fast-food restaurants has been raising the bar on word choice and customer service. Chick-fil-A, “Home of the Original Chicken Sandwich,” has made the phrase “my pleasure” a critical element of customer interactions, favoring it over the more common […]