Posts Tagged “restaurants”

PDQ Restaurants Goes Hyper-Local with Paytronix Mobile Experience Builder

PDQ Restaurants, which stands for People Dedicated to Quality, has had a strategy of truly local engagement since it first opened in 2011. Each of its 62 locations across five states gets involved in local community efforts to build loyalty and engagement. That’s why when Paytronix released Mobile Experience Builder, the PDQ team was eager to get on board and put it into action.  

“Each of our locations gets deeply involved with projects like local philanthropy, supporting local schools, or sponsoring local youth sports. Mobile Experience Builder gives us the tools we need to create community-oriented experiences for each location that matters to those guests,” said Ken Bott, who leads Digital and Loyalty strategy for PDQ.

One of those experiences extends across four units in two states. Customers who frequent locations near where the New York Mets play, both on Long Island and near the Mets spring training facility in Florida, receive specific messages to support The Alonso Foundation. Founded by New York Mets All-Star First Baseman Pete Alonso and his wife Haley, the Alonso Foundation helps those in need by being a voice and standing up for those who can’t speak for themselves. The Alonso Foundation supports youth initiatives, animal welfare, and veteran’s aid as the core of its mission. The promotion started when the Mets kicked off their home season. Running through the first month of the season, guests are invited to round up their checks or make a donation, with 100 percent of all money raised given directly to the Foundation.

Mobile Experience Builder enables marketers to take advantage of geofencing tools to deliver store-specific promotions and messages. These are all designed to eliminate the need for costly third-party designers and developers while modernizing the management of branded mobile apps with real-time updates that save time, money, and energy on app maintenance. It also ensures that guests can access up-to-date information, including announcements and LTOs.

That’s what is happening at the Winston-Salem, North Carolina location, where guests get something entirely unique. It’s there that PDQ has created a co-branded partnership with Texas Pete. The two brands are testing a new recipe of Texas Pete Hot Sauce and PDQ’s signature Honey BBQ sauce. In a campaign called “Pete & Petey, a Match Made in Heaven,” PDQ offers a sandwich, nuggets, and tenders, all tossed in a unique combination of Texas Pete and PDQ sauces. The PDQ App home screen features the products so those guests are sure to know about the offer.

In the future, PDQ plans on executing these kinds of programs at all of their stores, giving local teams and community organizations the opportunity to communicate directly with their guests through the mobile app. It’s all part of the brand’s strategy to build loyalty and engagement.

There’s some tasty news to celebrate this summer. Delish Sisters, a fresh and wholesome food brand from South Africa, opened its first-ever U.S. location at Clemson University’s new The Shepherd Hotel, a full-service accommodation that employs individuals with disabilities.

Delish Sisters sought out Paytronix technology for online ordering and delivery, customer loyalty, gift cards, and the launch campaign. As part of the Paytronix Gives Back program, the cost of the programs were covered in full.

According to the Delish Sisters’ website, the eatery’s collaboration with The Shepherd Hotel and the ClemsonLIFE program brings, “a team concept with heart, centered around empowering and employing people with special needs/abilities.” The Shepherd Hotel was founded with the mission of positively impacting lives, while ClemsonLIFE empowers students with intellectual disabilities. Paytronix could not be more proud to have a customer that supports this mission.

Though the original plan was to launch in March, construction delays had no damper on the Delish Sisters’ opening day. On August 8, gorgeous green plants, a bouquet of fresh flowers, and freshly baked croissants were arranged neatly in the light-filled restaurant. Employees smiled as Delish Sisters welcomed its first customers—just in time for fall semester.

To learn more about how Paytronix helps its customers create frictionless customer experiences, visit https://www.paytronix.com/platform/.

Paytronix knows all about building exceptional guest experiences, thanks to continuous input and guidance from the best. At this year’s PXUX, Smashburger founder and food innovator Tom Ryan will translate his expertise into ideas that will work for you.

In fact, this year Smashburger earned the 2021 Paytronix Loyaltees award for Marketing Innovation Icon. Smashburger’s use of AI to IA ^sm in the relaunch of its data-driven SmashClub Rewards program drove 6.5% of overall sales growth in 2020. The company spurred sales by tapping into guests’ individual preferences and developing personalized, one-to-one marketing campaigns. […]

One of the great things about being in this industry is helping iconic brands grow and adjust to the market. Checkers & Rally’s offers our latest opportunity to be part of such a change. The brand has always been known for its great burgers and its drive-thru locations, but just this week announced that it closed $20 million in funding to fuel new growth. Now its new Paytronix-driven loyalty program and mobile app will be a key part of that strategy, as the company predicts the rewards program and app will help increase guest visits by as much as 20% and increase guest spend by as much as 15%.

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