How do sports impact restaurants — and even the revenue of non-sports-theme restaurants? Here are a few quick statistics: When Lebron James returned to Cleveland and the Cavaliers, the city saw a 30%-200% increase in local restaurant revenue.
His return boosted restaurant revenue all year long, including during winter, Cleveland’s traditional restaurant off-season.
Experts estimate that his return was worth $500 million to the city of Cleveland.
Sports mean big money for the restaurant industry — with or without your city’s own Lebron James.
But it’s likely that if you’re not a sports bar or sports-themed restaurant, you may have viewed sports promotions as outside of your purview. Not only is that a mistake, but it’s a costly one.
The sports industry is worth $73 billion and growing. In a nutshell, there are four ways to take advantage […]
The summer is in full swing and the holidays are probably the last thing on your mind. As much as we don’t want to think about snowflakes and holly branches, now is actually the best time to start thinking about your restaurant’s holiday-themed gift and promo cards. Here’s why:
Consumer Demand
In a recent survey, 73 percent of adults said they would purchase at least one gift card to give as a gift during the holidays. Those same adults said that 34 percent of the gift cards they planned to purchase would be for restaurants. With gift cards being such a hot item, restaurants should make sure they have an ample supply of holiday-themed cards and carriers.
