The Paytronix User Experience (PXUX) is only a few weeks away! This two-day, interactive conference will showcase highly impactful marketing programs as well as a roadmap for the future of Paytronix technology. Attendees should come ready to Amp It Up, because everyone will walk away from the event with new strategies to take their programs to the next level.
PXUX is an annual conference for Paytronix users in Boston on August 24th and 25th of 2016.
As an attendee, you will have access to:
Unlimited networking with fellow Paytronix employees and clients. Don’t miss this unique opportunity to come together with fellow PX users and the Paytronix team! You will have plenty of time to connect with one another during activities, meals, sessions, and more. Our special Wednesday evening event will be an especially fun time to network. We are so excited to announce the venue: The Museum of Science! It’s a short walk from the conference center and sits directly on the beautiful Charles River. You will explore the museum during a competitive scavenger hunt and then head outside for an amazing New England Cookout at the waterfront pavilion.
Stories from peers and client presentations. Discover what others in the industry are doing with the Paytronix tools. Hear first-hand from your peer’s stories of their biggest obstacles and how they were able to blow past and reach their goals.
A roadmap to what the future holds. Do you want to know what is in store for the future of the PX tools? Be sure to sit in on this sneak peek. You will see first-hand the innovative features we plan to roll out.
Chris Laping will be headlining PXUX (August 24 – 25, Boston) this year, as he speaks to the topic of “Inspiring Crazy Loyalty.” From 2011 to 2015, Chris Laping led business transformation at Red Robin Gourmet Burgers, and was principally accountable for enabling and driving all change and innovation for the brand. His success was highlighted by a collaborative effort with marketing and operations to design and implement a loyalty program.
The Red Robin team acquired 5 million members in the Red Robin loyalty program, a huge success that contributed to the company’s highly-publicized turnaround of an $8 stock price to $89. In this interactive session full of storytelling, Chris will present concepts from his newly released book, People Before Things: Change Isn’t An End-User Problem—highlighting what it takes to effectively enable and activate people for change and loyalty program success.
We sat down with Chris to learn a bit more about what he’ll be sharing with Paytronix users at the conference this year, and to capture a few highlights of what attendees will learn. […]
The evolution of loyalty programs over the course of several decades has impacted how the airline, hospitality, and restaurant industries create relationships with their respective customers. To date, we have seen these industries move along a trajectory from paper to electronic stamp cards; basic point systems to tiered loyalty programs; to leveraging compiled customer data to emotional engagement and integration. The airline industry led the pack in the late 1970s, followed by the hotel industry in the 1980s, and then the restaurant industry in the 2000s. These loyalty programs across all sectors have built relationships by rewarding customers for their purchase behavior.
While other industries have moved programs toward more sophisticated use of the data gained from operating loyalty programs, convenience store programs in general seem to be stuck in the 80’s in terms of how data is leveraged to connect with customers in a relevant, motivational manner. The majority are offering programs that are centered on CPG promotions funded by partners and offering fuel rewards in the form of cents off the gallon. […]
Bravo Brio Restaurant Group (BBRG) has at last found the right rewards rhythm after launching, testing, and then relaunching its rewards program. After putting a lot of resources into discovering what works best for their audience, BBRG’s program structure now suits the needs of its customers. The catchy name seamlessly ties everything together: Eat, Repeat, Reward. Naming a rewards program is a delicate task, and BBRG totally nailed it on all fronts. Here’s why: […]