Posts Tagged “Gift Cards”

When You’re Ready, We’re Here: Using Gift Cards to Boost Sales

March 26, 2020

It’s no secret that restaurants nationwide are hurting as we combat the spread of COVID-19. Some have closed completely for the time being, while others have shifted all operations to takeout and delivery to keep business moving and guests fed; but even the most loyal guests can only eat so much takeout.

So how can restaurants drive revenue without dining rooms, alcohol sales, and stellar hospitality? The answer for many has been simple: promote gift cards.

When all is said and done, gift cards essentially boil down to interest-free loans from the consumer, making them the perfect way for altruistic  guests to support their favorite brands, all while making a commitment to come back for a visit when dining rooms reopen.

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Christmas in July: Why Now is the Time to Start Thinking about your Holiday-Themed Gift and Comp Cards

The summer is in full swing and the holidays are probably the last thing on your mind. As much as we don’t want to think about snowflakes and holly branches, now is actually the best time to start thinking about your restaurant’s holiday-themed gift and promo cards. Here’s why:
close up of woman with letter and presents

Consumer Demand

In a recent survey, 73 percent of adults said they would purchase at least one gift card to give as a gift during the holidays. Those same adults said that 34 percent of the gift cards they planned to purchase would be for restaurants. With gift cards being such a hot item, restaurants should make sure they have an ample supply of holiday-themed cards and carriers.

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