In a trend happening nationwide, we continue to see a recovery among our restaurant clients. Looking at the week-on-week data we can see that the run of positive weekly results has continued, with each day an average of ~5% to 10% higher than the week before. Mother’s Day, however, showed two interesting trends. First, it was a massive uptick from the previous Sunday, but check sizes were also higher than visits, indicating that people visited more expensive restaurants, or at least were ordering food for more people at once.
There is always a bump for Mother’s Day, but the difference this year from the previous trend shows tremendous pent-up demand from the market. Clearly people wanted to spoil mom.
Still, when we look at the fixed-period chart that compares sales to a pre-COVID baseline, we can see that visits and spend are still down, but up from the bottom. We’re a long way from a full recovery, but the trendlines are headed in the right direction.
Keeping your guests engaged in 2017 and beyond means having the right technology to provide a seamless digital customer experience. These days, it’s said that you need to be more than a restaurant, you also need to be a technology company. There are steps your restaurant can take to enter the technology realm and provide the digital experiences that will compel guests to choose your brand.
Domino’s Pizza® has earned its reputation as a technology company by innovating the way it connects with its customers. In 2010, a change in leadership brought forward a tech-minded philosophy, and the results speak for themselves. Domino’s same store sales grew by 12 percent in 2015 alone, and the stock price has grown from $3.15 in late 2008 to $177.94 as of the writing of this article, so it’s safe to say its technology investments are paying off!
So what does Domino’s Pizza do so well? Here are three critical elements of Domino’s digital-focused guest engagement strategy that you can follow: […]
Sandy Nelson to speak at PXUX: Unveiling how Duffy’s culture of loyalty drives 70% of all transactions through active loyalty members
As restaurants and convenience stores strive to establish a culture of loyalty, Duffy’s Sports Grill stands out as the premium model for success. A Paytronix customer since 2010, Duffy’s runs a highly successful MVP rewards program that has engaged nearly a half-million active members. The MVP program is a core element of the brand, and by using the Paytronix tools the Duffy’s team has been able to harness the power of their guest data to effectively drive business results and customer loyalty. The loyalty program drives more than 70% of all transactions across Duffy’s 33 casual-dining restaurants in Southern Florida.
Duffy’s Director of Marketing Sandy Nelson has agreed to share her insights as a featured speaker for this year’s Paytronix User Experience (PXUX 2016) on August 24th and 25th. Nelson will be speaking about the importance of creating a culture of loyalty, and why loyalty engagement needs to be every restaurant’s number one priority.
Picture this: Immediately after a customer buys a sandwich at one of your locations, her smartphone buzzes with an email inviting her to take a survey about her purchase experience. As soon as she submits her responses, your marketing team knows how she felt about the food and service quality, how likely she might be to purchase that same sandwich again, and more!
Surveys can be used to gather data and build rich customer profiles. Customer responses enhance the marketer’s view of their customers, which in turn allows for smarter marketing. Segmentation suddenly becomes a clear, more data-driven process, which in turn helps your team deploy more relevant offers and promotions. And of course, more relevance means better customer relationships and more revenue!
While there are many survey providers out there, the new Paytronix Survey Center is the best option for current users of the Paytronix Messaging solution. There are many benefits to taking advantage of this new tool: […]