Kristen House Recognized with New Hospitality Technology Award for 2017 Top Women in Foodservice Technology

By | March 6, 2017 | Uncategorized

Three Questions with HT’s 2017 “Rising Star” Award Recipient

Today we have the honor of sharing an important award recognition bestowed upon one of our own employees. Hospitality Technology (HT) magazine has recognized Kristen House as a winner in the first annual Top Women in Foodservice Technology Awards. This program recognizes an inaugural class of women for making a significant impact in the food-service technology industry—re-imagining how things are done in restaurants while demonstrating excellence in leadership, inventiveness and skill.

As the head of messaging for Paytronix (and of mobile products before that), Kristen House has worked directly with many of our clients and partners who have experienced first-hand what impact she’s having upon their mobile strategy. Kristen has helped move multiple retailers and restaurant chains onto a multi-channel platform that has allowed them to embrace new technologies, such as geofencing and mobile messaging.

Within the company, Kristen’s recent efforts led to the development of the Paytronix Campaign Center’s survey capabilities, delivering an innovative messaging platform that enables retail and restaurant marketers to elicit feedback from their customers and quickly respond to customer sentiments and adjust their offerings accordingly.

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What Are Brands Getting Wrong About Content Marketing?

An Interview with Content Marketing Professor Neil Feinstein

Content marketing professor and consultant Neil Feinstein has helped brands like Disney, American Express, and The New York Times improve their marketing efforts via social media, email, and mobile. In a recent interview, Neil provided insights from his years of experience that you can use to leverage content to bolster your own marketing efforts.

Paytronix: What are brands getting wrong about content marketing?

Neil: Too many brands align their marketing strategies with themselves, and not their customers. For a consumer interaction to be meaningful, it needs to be based on a consumer insight. What does the customer care about? Why should the customer care? Before marketers push out content, before they start tweeting or blogging or gramming, they need to understand the customer and then build a strategy that aligns with his/her expectations – not the business’s.

Paytronix: If that’s the case, what are most brands getting right about content marketing? […]

Think Like Domino’s – Become a Tech-Focused Brand

Keeping your guests engaged in 2017 and beyond means having the right technology to provide a seamless digital customer experience. These days, it’s said that you need to be more than a restaurant, you also need to be a technology company. There are steps your restaurant can take to enter the technology realm and provide the digital experiences that will compel guests to choose your brand.

Domino’s Pizza® has earned its reputation as a technology company by innovating the way it connects with its customers. In 2010, a change in leadership brought forward a tech-minded philosophy, and the results speak for themselves. Domino’s same store sales grew by 12 percent in 2015 alone, and the stock price has grown from $3.15 in late 2008 to $177.94 as of the writing of this article, so it’s safe to say its technology investments are paying off!

So what does Domino’s Pizza do so well? Here are three critical elements of Domino’s digital-focused guest engagement strategy that you can follow: […]

Quick Call with CPK on ‘Mobile First’ Marketing Program

Last week, California Pizza Kitchen (CPK) introduced version 2.0 of its Pizza Dough® Rewards mobile app, a new mobile app built in concert with rewards systems provider Paytronix Systems, Inc.  CPK has rolled  out v2.0 of its mobile app to 197 of its company-owned locations in the United States. CPK operates 300 restaurants in 16 countries.

We recently spoke with CPK CIO Andy Mai and Senior Vice President of Marketing Ashley Ceraolo to find out more about the new mobile app.

Tell us what’s new in version 2.0 of the CPK Pizza Dough Rewards app.

Andy Mai: We’ve recently introduced v2.0 of our mobile app. It’s the primary guest engagement vehicle of the CPK Pizza Dough® Rewards program. The app was designed from the bottom up to enhance our guests’ experience with an easy-to-navigate home screen, pay-at-table functionality, and the ability to access and redeem rewards.

Why did CPK believe it needed to overhaul its Pizza Dough Rewards app from the ground up?

Ashley Ceraolo:  More than 80% of our guests engage […]