With a focus on achieving “Peak Performance,” the two-day, interactive conference was largely driven by Paytronix users who shared the design, execution, and results of their high-impact marketing programs. Here are the highlights:
Emily Mallory of Forward Corporation described the ridiculous results her employee incentive program achieved for the convenience store brand’s loyalty launch. A fifth-generation owner of Forward Corporation, Emily shared how her team sparked engagement among store clerks to drive program enrollment. Contests and incentives gave the cashiers the motivation and focus needed to hit high enrollment numbers – contributing to the program’s impact on the convenience-restaurant-hotel chain.
Keith Conseco of Captain D’s explained how the seafood restaurant revitalized its brand, using loyalty data to connect with customers. The director of marketing strategy and insights at Captain D’s, Keith shared the brand’s evolution story and how it’s navigated the rollout of its loyalty program during his presentation. “Many of the issues at Captain D’s are very similar at my company so it was relatable and helpful!” shared one attendee during the event. […]