Making Third-Party Aggregators Work for You

Have you been puzzling over how to leverage third-party order aggregators to best serve your business? You’re not alone! Fortunately, a data-informed examination of how businesses benefit from these platforms points to some key strategies that help clear the way forward, toward a more profitable approach.

A recent Paytonix webinar, How to Get More First-Party Orders, examines the trends and tools you need to know about.

Choose the right tools to help you manage third-party orders.

Huge numbers of customers are turning to third-party aggregators as their first source of information in deciding what they are going to eat. With an estimated 37 percent of the restaurant customer base reporting that they order food for takeout or delivery at least twice per week, getting the tools right is a critical first step.  […]

How hearing from Tom Ryan will ensure you have an excellent guest experience at PXUX

Paytronix knows all about building exceptional guest experiences, thanks to continuous input and guidance from the best. At this year’s PXUX, Smashburger founder and food innovator Tom Ryan will translate his expertise into ideas that will work for you.

In fact, this year Smashburger earned the 2021 Paytronix Loyaltees award for Marketing Innovation Icon. Smashburger’s use of AI to IA sm in the relaunch of its data-driven SmashClub Rewards program drove 6.5% of overall sales growth in 2020. The company spurred sales by tapping into guests’ individual preferences and developing personalized, one-to-one marketing campaigns. […]

Customizing and Optimizing Your Online Menu

Woman lying on couch using food delivery app on smartphone. Close up of african woman hands holding cellphone and ordering food online. Girl using smart phone to get home delivered take away lunch.With digital ordering dominating the industry, perfecting the online menu is more important than ever. Fortunately, there are some basic strategies you can adopt to have a real impact on sales.

Here are some key highlights from a recent Paytronix webinar, Customizing Your Online Menu. 

 

 

 

  • Menu variant testing will play a huge role in helping brands find the best layout. You might be wondering, “How different can an online menu really be?” You’ll be surprised, and even minor changes can make a big difference. Menu variant testing allows you to set up multiple variations and test them all at once. And given that this tool enables you to try infinite combinations to bump up profits, why reserve it for a rollout every few years? Paytronix has found that that performing regular menu testing allows you to make the most of it.

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Summer travelers stock up on ice, drinks, and dreams

Young women with American flag driving a yellow convertibleAs the national economy continues to rebound from the COVID-19 crisis, Americans are hitting the road in droves: more than 47 million will travel this July 4 weekend, according to AAA. After more than a year of cancelling plans because of the virus, consumers are ready to celebrate this summer, meaning anticipated travel this coming weekend is up 40% year over year – the second-highest rate of Independence Day travel on record.

And while some are jumping back on planes, the vast majority are jumping behind the wheel instead. Americans – 91% – are loading up the proverbial station wagon, blasting the radio, and getting out of dodge the old-fashioned way. That’s the most car travel AAA has ever recorded for the July 4 holiday.

Now, it wouldn’t be a road trip without a stop for gas, so convenience stores should prep for heavy traffic, both at the pump and in the store, which raises the question: what are these travelers buying? […]