The Paytronix Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to drive user engagement, win back customers, successfully segment customer groups, and ultimately drive incremental revenue. Look for the Summer Series throughout the months of August and September.
Humans are motivated by a lot of things, but few incentives work as well as that of free food.
Right after the food incentive come money-savers: think 10 cents off a gallon or double points per purchase. So it’s easy to understand the logic behind visit challenges, in which customers earn a small reward for coming in for an extra visit. […]