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Paytronix knows all about building exceptional guest experiences, thanks to continuous input and guidance from the best. At this year’s PXUX, Smashburger founder and food innovator Tom Ryan will translate his expertise into ideas that will work for you.

In fact, this year Smashburger earned the 2021 Paytronix Loyaltees award for Marketing Innovation Icon. Smashburger’s use of AI to IA ^sm in the relaunch of its data-driven SmashClub Rewards program drove 6.5% of overall sales growth in 2020. The company spurred sales by tapping into guests’ individual preferences and developing personalized, one-to-one marketing campaigns. […]

With digital ordering dominating the industry, perfecting the online menu is more important than ever. Fortunately, there are some basic strategies you can adopt to have a real impact on sales.

Here are some key highlights from a recent Paytronix webinar, Customizing Your Online Menu. 

• Menu variant testing will play a huge role in helping brands find the best layout. You might be wondering, “How different can an online menu really be?” You’ll be surprised, and even minor changes can make a big difference. Menu variant testing allows you to set up multiple variations and test them all at once. And given that this tool enables you to try infinite combinations to bump up profits, why reserve it for a rollout every few years? Paytronix has found that that performing regular menu testing allows you to make the most of it.

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As the national economy continues to rebound from the COVID-19 crisis, Americans are hitting the road in droves: more than 47 million will travel this July 4 weekend, according to AAA. After more than a year of cancelling plans because of the virus, consumers are ready to celebrate this summer, meaning anticipated travel this coming weekend is up 40% year over year – the second-highest rate of Independence Day travel on record.

And while some are jumping back on planes, the vast majority are jumping behind the wheel instead. Americans – 91% – are loading up the proverbial station wagon, blasting the radio, and getting out of dodge the old-fashioned way. That’s the most car travel AAA has ever recorded for the July 4 holiday.

Now, it wouldn’t be a road trip without a stop for gas, so convenience stores should prep for heavy traffic, both at the pump and in the store, which raises the question: what are these travelers buying? […]

The pandemic changed a lot about our culture and society, but one thing that didn’t falter was Americans’ love for ice cream. In fact, the frozen treat saw a sort of renaissance in 2020, as Food & Wine reported in its annual list of the best ice cream in every state.

Many unlikely entrepreneurs, like the magazine’s featured source, Salvatore Caruso, found themselves diving into ice cream-making as a hobby until it became something bigger, setting off a wave of new ice cream endeavors nationwide. The outlet reports that more than half a dozen ice cream makers popped up in New Orleans alone last year – good news for anyone with a sweet tooth.

Paytronix data lends credence to Food & Wine’s finding: Memorial Day Weekend sales were up 37% over weekend sales year-to-date, representing a 74% increase over the bump in sales over the same holiday period in 2020. […]