This blog has recently been focused on simplifying the shopping process. We’ve recommended ways that restaurants and c-stores can make the shopping experience more convenient and we’ve delved into the technologies that will help enable those experiences in 5 Ways To Help Create a Frictionless Customer Experience.

Additionally, greater detail on the subject can be found in the new Paytronix e-book: Convenience Is the New Currency: How Decreasing Friction Increases Profits.

Some of the biggest brands are adopting the strategies and technologies needed to achieve a frictionless shopping experience. But true frictionless commerce can be a moving target.

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Brands are constantly searching for ways to make the customer experience easier and more rewarding. After all, a better shopping experience will increase customer loyalty, visits, and spend.

How can restaurant and c-store brands make the shopping experience simpler at a time when consumers expect the items they order to literally appear on their doorstep? Whether they are shopping online, on their phones, or in the store, your customers seek convenience. The answer – by creating a frictionless customer experience.

What is a Frictionless Customer Experience?

In business terms, “friction” refers to how easy or difficult it is for a consumer to reach the end goal of making a purchase. Every element that makes an experience less convenient adds friction. However, many business owners are entirely unaware of exactly how much friction their average customer experiences with each transaction. Decreasing friction not only increases sales and brand loyalty, but it can also lure shoppers away from competitors.

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At this year’s fifth annual Paytronix user conference, PXUX 2019, members of the Paytronix team and current customers shared their “up top” moments. These reasons to celebrate might involve achieving personal success, crushing company goals, or staying “up top” and ahead of the competition.

Everyone who joined us in Denver learned a lot over the course of the two days. But if you couldn’t attend PXUX this year, here are five ways that you can have an “up top” moment too.

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For your marketing campaigns to influence loyalty program members to visit and spend more, you should keep in mind three things: format, relevance, and timeliness. How you communicate with customers impacts how customers engage with your brand. Creating a strong marketing strategy with effective messaging is vital to getting noticed. When you send your guests the right message at the right time, it cuts through the clutter and truly resonates.

Using the proper approach to convey the information you want will maximize a message’s impact. Here are some examples of the most effective marketing messages to send to your program members.

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