Kowloon Restaurant in Saugus, Massachusetts has been a regional staple for decades. Founded as a Chinese restaurant in the 1950s, the family-owned eatery has added cuisines and themes over the years to keep up with changing trends, from Thai, to sushi, to an outdoor tiki bar.
So it’s no surprise that now, in the midst of a global pandemic, Kowloon is shapeshifting again. On Thursday, the restaurant will host the grand opening of its car hop and “drive-in” movie theater, located on-premise in the business’ massive parking lot.
Bob Wong, who owns and operates the restaurant with his siblings – the third generation of the family to do so – said that when he hatched the idea, he knew he needed a smart solution for taking orders.
“Just looking at the site, I was like, there’s no way I can put POS computers out there,” he said. He decided to put the ordering power directly in the guests’ hands. “I thought, why reinvent the wheel?”
What Wong envisioned was an early version of the new Paytronix Contactless Dining platform: a digital menu that would enable guests to place orders from their outdoor table and sync those orders seamlessly with the POS system. Wong was already using Paytronix Online Ordering to keep the business running during the shutdown, so he simply adapted the system to the new drive-in setup. […]
Justin and Cynthia Loeb, owners of Elote Mexican Kitchen and Oliva Italian Eatery in Fort Worth, Texas, know a thing or two about getting through tough times.
Justin graduated college and headed into the telecommunications field around the turn of the millennium, just as the telecoms crash hit the stock market. He moved to New York City and opened a
wine shop instead, where he met his wife, a restaurant professional.
The pair moved to Fort Worth to be closer to Cynthia’s family and bought a local, struggling full-service restaurant – right as the financial crisis devastated Texas in 2008.
Despite the economic downturn, the Loebs built themselves a stellar reputation at Oliva Italian Eatery, and a few years later expanded their local footprint with Elote Mexican Kitchen, a fast-casual restaurant. The secret, according to Justin Loeb, is to anticipate what guests want and provide it before they demand it.
“You can’t wait for people to come to you, you have to go to them. Whether it’s social media or the email blasts, whatever you can do, it’s being proactive instead of reactive,” Loeb explained.
The Loebs themselves got into online ordering at Elote when a large fast food chain opened nearby. The couple anticipated competition for younger guests’ business, and quickly saw the need for technology solutions, which led them to launch online ordering and email marketing with Paytronix Online Ordering.
It was Taco Tuesday when Ohio Gov. Mike DeWine announced that the state would temporarily allow restaurants to sell alcohol to-go. Almost immediately, the phones at Local Cantina’s seven open Columbus-area locations started ringing with callers asking one thing: how quickly could they get a margarita?
Leanna McKenney Heath, one of the group’s operations managers, asked for just a few hours, and soon had a new section for alcohol available on the Paytronix online ordering platform.
“Now I have a whole section on there dedicated to margaritas,” McKenney Heath said. “The ID verification that the customer gets, letting them know at least three times they’re going to have to show their ID to pick it up, is really great.”
This is just one of the ways the restaurants have adapted to operate under the new normal that the novel coronavirus has ushered in. […]
As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their customers during this isolating time. Many have lessons to teach us all as they work to foster a deep emotional connection with their community.
UberEats tells us that here in Massachusetts the burrito rules supreme when it comes to food delivery. But in Chicago, Burrito Beach is bringing burritos to the healthcare workers on the frontlines of the pandemic. The Mexican grill has launched “Buy A Hero A Burrito” which asks customers to purchase a $10 voucher for a hospital worker to show gratitude for their work. In just two days the promotion raised nearly $4,000. […]