Archive for the “Uncategorized” Category

Yesway Uses Its New Loyalty Program to Drive Transactions – An Interview with Darrin Samaha, VP and Brand Manager

August 10, 2018

Yesway was recognized as a winner of the ‘Best Convenience Store Loyalty Launch’ in the 2018 Loyaltees. Launched in December of 2015 by Brookwood Financial Partners, LLC, a Massachusetts-based private equity firm, Yesway plans to acquire, improve and rebrand approximately 500 convenience stores in select regions of the U.S. over the next several years.

We invited Darrin Samaha for a Q&A session and asked him to share how the brand is achieving increased visits with the Paytronix platform.  

 

Paytronix: How does your loyalty program serve as a customer touch-point, and an extension of your brand?

 

Darrin Samaha: Data is integral for building the customer experience […]

Driving Up Revenue in the Forecourt

Convenience store forecourts haven’t changed much in the past 50+ years…which means that they’re the ripest with possibility. 

Certainly, pay-at-the-pump options and TVs embedded in the pumps themselves have added ease and entertainment to the experience for customers, but there is much more that convenience store owners could do to optimize the experience for both their loyalty programs and their revenue.

With technology making it easier than ever to add more facets to our promotions and programs, it’s well worth exploring exactly why the digital landscape can meet up well with this traditional, drive-up-and-pump interaction. […]

How to Capture Millennial Shoppers

Your brand needs to connect with millennials now – it’s crucial for the future of your business. At over 75 million strong, millennials dominate the U.S. population. This generation, born between 1980 and 1996, holds around $3.4 trillion in spending power in 2018.

The age gap in the millennial generation is the root of many marketing communication challenges. The 22-year olds could be just out of college with irregular daily schedules, limited budgets, and a single relationship status. While on the other end of the spectrum, 38-year old millennials are likely to be married homeowners with children. Do individuals from age 22 to age 38 have enough common characteristics to be lumped together as a single target audience?

Researchers commonly note the generation’s common characteristics as having short attention spans, an expectation for brands to cater to their personal needs, and very busy lifestyles. Basically, it all boils down to this: millennials demand that reward programs are Relevant, Simple, and Convenient. […]

Worried About Amazon? Here’s How to Beat Them

When Amazon came onto the scene several years ago, other online retailers were worried. Then, as they expanded, brick and mortar retailers became worried.

And now, with the unveiling of Amazon’s PrimeNow and AmazonGo initiatives, conveniences stores are getting worried. And should they be? Absolutely. But is there still a way to beat Amazon at its game? You bet.

If you’re not familiar with PrimeNow and AmazonGo, here’s a quick rundown. PrimeNow is Amazon’s online marketplace for daily basics, offering delivery of select items within a two-hour window. It’s mostly in bigger cities right now, but Amazon has plans to roll it out much more widely.

AmazonGo is Amazon’s brick and mortar store with an employee-less feel: Customers tap their phone as they enter, select their products, and then simply tap their phone to pay as they exit.

For convenience stores especially, both of these new concepts present some serious competition. But, as we’ll see in this post, Amazon can be beat.

The key to winning against Amazon comes down to two things: Understanding what Amazon does well, and then putting those same tactics to work for you.

So what does Amazon do well? […]