This week, we announced the launch of Paytronix Contactless Dining, a unique digital ordering platform built as a direct response to the challenges restaurants face during the COVID-19 pandemic.
The platform uniquely identifies guests’ location using a QR code that doubles as a link to an online menu. From there, guests can place orders via a direct integration to the POS and KDS.
Unlike platforms repurposed from takeout ordering, Paytronix Contactless Dining is built around the dine-in experience, including enabling guests to order multiple rounds or courses while keeping an open tab that they’ll close at the end of the meal. This both eliminates friction for the guest and keeps transaction costs low for restaurants.
A new way of dining
Paytronix Contactless Dining reflects a fundamentally different guest experience than traditional off-premise digital ordering. The many small touches of hospitality make eating at a restaurant special – and digital dine-in ordering should be no different.
Hospitality is rooted in respect. In today’s climate, that means interacting with the guest in whatever way puts them most at ease. Restaurants are a hub of community, socialization, and lately, a sense of normalcy that we all crave; but many feel a level of conflict. The diners may want to sit down for a meal, but how can they feel safe while doing so? […]
While plenty of restaurants pivoted to digital ordering and delivery during COVID-19 as a means of staying afloat, a few did more, harnessing an opportunity to expand their reach and customer base. Even fewer did it as well as Ninja City Kitchen and Bar in Cleveland.
“I almost feel guilty saying that we’ve done well during the pandemic,” said co-owner and executive chef Bac Nguyen. “In a nutshell, we’ve done quite well, and [Paytronix] is a big part of that.”
Ninja City was quite successful before the pandemic, regularly packing its dining room full on weekends and some weeknights. But its Asian fusion pub grub was in such high demand during the height of the shutdown in April that the restaurant was making an additional 20% in revenue weekly – and with shortened hours to boot. […]
Of all of the changes COVID-19 will usher into society, one of the most lasting and most prominent will is likely to be an aversion to touching shared surfaces, from door handles to pin pads. That aversion has only been part of the national zeitgeist for a few months, but has already accelerated the trend toward touchless payments.
About 47% of American consumers are expected to use mobile wallets in 2020. Even two years ago, half of the United States’ stores – approximately 5 million locations – accepted Apple Pay, and 4 million accepted Google Pay.
Before the pandemic, contactless payments’ biggest hurdle to overcome was security concerns, despite being more secure than traditional payment methods; but as public health concerns become society’s primary focus, lesser fears over security are likely to fall by the wayside.
The most common form of contactless payment, via the mobile wallet, has big upsides for businesses even beyond public health and consumer comfort. Digital loyalty cards can be seamlessly linked to the mobile wallet, positively impacting penetration rates. Digital payments will enable pay-at-table features and make on-the-go transactions more convenient. And stored-value mobile cards, like the ones Starbucks popularized, will become more mainstream, providing businesses with small, interest-free loans.
For more information on the benefits of touchless payments, check out this webinar: Is Touchless Payment the New Normal?
With even those states hit hardest by the coronavirus preparing to reopen the economy, restaurant operators are wondering what that means for their dining rooms. The close quarters that were considered intimate and vibrant just two months ago are unsafe and untenable now, meaning these businesses will have to completely reinvent themselves to continue operating in a post-Covid-19 world.
For many, that means investing heavily in technology that will minimize the contact a guest has with surfaces, from menus to door handles.
Paytronix CEO Andrew Robbins told The Boston Globe he predicts a new restaurant landscape where technology is even more prominent than it is today. He suggested we could see guests using phone apps and QR codes to access their menus and bills, and that order-ahead technology may be used for the dine-in experience in addition to takeout.
Over the last month, major brands across the hospitality industry have been announcing their reopening plans, sharing details of how they’ll keep guests safe.