Archive for the “Tech Talk” Category

The Hallmark of Modern Loyalty? AI to IA℠.

Today’s successful loyalty programs rely on personalization. As technology has expanded marketers’ capabilities through data collection, consumers now expect messages and rewards that match their own specific wants and needs.

This has elevated a new concept in loyalty: using artificial intelligence to drive individual action. Put more succinctly, it’s AI to IA℠.

Artificial intelligence enables marketers to identify patterns and idiosyncrasies among customers in a much faster, more efficient manner. A group of like-minded consumers that might have taken an entire marketing team months to identify can be spotted by a computer in a matter of minutes. Leveraged strategically, that can make a big impact in terms of incremental visits and revenue.

Here is a common example that at least one large brand used to drive astounding results: a 37% lift in visits and a 28% lift in spend from the targeted customers. […]

How Technology Streamlines Subscription Programs

October 29, 2020

Subscriptions can be a boon to your bottom line, thanks to benefits like increased customer loyalty and higher per-customer purchase amounts, but if you don’t have the right technology to streamline it, achieving those advantages can become an ongoing headache.  

In the same way that subscriptions can be tailored to each restaurant or c-store customer base, technology must be flexible enough to accommodate additions and modifications, like adding referral bonuses, sending membership prompts about renewals, swapping out perks, and other features.  

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Three key takeaways from PXUX 2020

This year’s Paytronix User’s Conference was unconventional, to say the least; but thanks to our incredible clients, the first-ever virtual PXUX was a success!  

 Thank you for bringing valuable feedback, nuanced insights and dynamic conversation to the event and making PXUX 2020 one for the books.  

While we would have loved to have gathered, dined and shook hands with each and every one of our clients (PXUX 2021, perhaps?), we know some of you were not available and others might appreciate a recap of the conference’s events. Here is a high-level overview of some of the year’s biggest takeaways.   […]

Convenient Connections Summer Series: Clustering

The Paytronix Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to drive user engagement, win back customers, successfully segment customer groups, and ultimately drive incremental revenue. Look for the Summer Series throughout the months of August and September.

Because the concept of convenience stores came about in response to the rise of American driving culture, they were once primarily vendors of fuel, tobacco, and soft drinks. Hence, the c-store phrase “gas, Cokes and smokes.” 

Today, c-stores offer much more, from freshly prepared meals to basic grocery items; but many convenience store brands still see a large subset of customers that only visit the pump or pop into the store looking for tobacco. This leaves the brand with limited options, since gas’ and tobacco’s low margins and legal limitations make these difficult, if not impossible, to promote.  

That’s where clustering comes in. Clustering is a form of segmenting customers based on commonly shared behaviors or characteristics. It’s used to find distinctions among large groups that share a common trait to enable more a more personalized approach to marketing. This can take many forms, but a common use case lies in grouping customers based on items that drive them to visit. […]