Archive for the “Tech Talk” Category

Three key takeaways from PXUX 2020

This year’s Paytronix User’s Conference was unconventional, to say the least; but thanks to our incredible clients, the first-ever virtual PXUX was a success!  

 Thank you for bringing valuable feedback, nuanced insights and dynamic conversation to the event and making PXUX 2020 one for the books.  

While we would have loved to have gathered, dined and shook hands with each and every one of our clients (PXUX 2021, perhaps?), we know some of you were not available and others might appreciate a recap of the conference’s events. Here is a high-level overview of some of the year’s biggest takeaways.   […]

Convenient Connections Summer Series: Clustering

The Paytronix Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to drive user engagement, win back customers, successfully segment customer groups, and ultimately drive incremental revenue. Look for the Summer Series throughout the months of August and September.

Because the concept of convenience stores came about in response to the rise of American driving culture, they were once primarily vendors of fuel, tobacco, and soft drinks. Hence, the c-store phrase “gas, Cokes and smokes.” 

Today, c-stores offer much more, from freshly prepared meals to basic grocery items; but many convenience store brands still see a large subset of customers that only visit the pump or pop into the store looking for tobacco. This leaves the brand with limited options, since gas’ and tobacco’s low margins and legal limitations make these difficult, if not impossible, to promote.  

That’s where clustering comes in. Clustering is a form of segmenting customers based on commonly shared behaviors or characteristics. It’s used to find distinctions among large groups that share a common trait to enable more a more personalized approach to marketing. This can take many forms, but a common use case lies in grouping customers based on items that drive them to visit. […]

Convenient Connections Summer Series: 1:1 Campaigns

The Paytronix Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to drive user engagement, win back customers, successfully segment customer groups, and ultimately drive incremental revenue. Look for the Summer Series throughout the months of August and September.

Humans are motivated by a lot of things, but few incentives work as well as that of free food.  

Right after the food incentive come money-savers: think 10 cents off a gallon or double points per purchase.  So it’s easy to understand the logic behind visit challenges, in which customers earn a small reward for coming in for an extra visit.   […]

Contactless Dining Already Has a Strong Foothold, and it’s Here to Stay

The seismic shift in consumer behavior brought on by the Covid-19 pandemic has changed Americans’ attitudes toward work, school and shopping; but their appetite for dining out remains.

In a survey conducted by PYMNTS, consumers listed restaurants as the second-most commonly cited reason they wanted to leave their homes. Restaurants were also ranked third in what those surveyed deemed the “most important” reason, just behind seeing family and friends and returning to work.

While consumers want to return to normal activities, they need to feel safe in doing so. Last week, Paytronix launched Contactless Dining, a new platform for engaging guests on-premise while maintaining a safe social distance.

The trend toward contactless dining options, while in its infancy, already has a strong foothold in the market: […]