Archive for the “Tech Talk” Category

Build a Mobile App That Customers Want to Keep

Your guests are going through their phones right now and deleting apps they don’t use. Why would they keep yours?

If your mobile app delivers convenience and enhances their experience with your brand, they’re more likely to use it. If not, it will be added to the millions of apps that are downloaded and deleted every year.

Whether your brand is a restaurant, convenience store, or retail store, engaging your guests on mobile contributes to the overall impact of your loyalty program. That’s why we’re investing in continually developing new features in the Paytronix-powered mobile apps. Here are some of the highlights from 2018 and what’s in the works for 2019:

New User Experience. Enhancements to the user experience get members into your loyalty program more quickly, reduce abandonment so that more members join, and tells each member where they are in the program along with any rewards and promotions they can utilize. […]

Boost Customer Loyalty with Enhanced Apple Pay Integration

Updated: November 1, 2018

Original Post: October 25, 2017

 

Apple Pay with NFC Loyalty is now live in 2,000+ locations.

Guests have an easy, secure, private way to pay and pass their loyalty identification in one NFC tap.

The speed of Apple Pay can now be combined with an incredible convenient loyalty experience for all Paytronix customers.  The recently completed integration of Apple Pay with the Paytronix Rewards Platform promises easy, secure and private mobile payments that simultaneously record loyalty data in a single NFC tap that’s fast and convenient.

“For the brand, this solution reduces the complexity and more importantly the time required for a cashier to process an order, a key metric for QSR and Fast Casual chains,” said Todd Michaud, restaurant technology consultant with Power Thinking. “For the customer, it brings loyalty functionality into the Apple Passbook, which means one less app they must navigate at check-out, greatly improving their ease-of-use. This in turn will lead to greater adoption, providing marketers with additional data to improve the program effectiveness. Any improvement like this that can positively impact the consumer, store operations and marketing is definitely a win-win-win.”

Some of the benefits that Apple Pay brings to restaurants, retailers and end users include:

Convenient Guest ID. With the NFC Apple Pay integration, guests tap their phones not only pay, but also deliver their loyalty identifier and redeem rewards. […]

Driving Up Revenue in the Forecourt

Convenience store forecourts haven’t changed much in the past 50+ years…which means that they’re the ripest with possibility. 

Certainly, pay-at-the-pump options and TVs embedded in the pumps themselves have added ease and entertainment to the experience for customers, but there is much more that convenience store owners could do to optimize the experience for both their loyalty programs and their revenue.

With technology making it easier than ever to add more facets to our promotions and programs, it’s well worth exploring exactly why the digital landscape can meet up well with this traditional, drive-up-and-pump interaction. […]

World of Beer’s ALEgorithm Knows What Customers Want to Drink

Craft beer sales are booming.

Transitioning from niche industry to nationwide phenomenon, craft beer has become big business. These unique and flavorful brews now account for more than 23% of U.S. beer sales, which totaled $111.4 billion in 2017.

But with an ever-increasing number of options, how do you choose a beer you’ll like? Some help is being provided by World of Beer, a restaurant chain that features about 50 craft beers on tap and hundreds more in the cooler.

To rise above the competition, World of Beer and Paytronix created the “ALEgorithm.” In addition to being a clever play on words, it offers suggestions in much the same way that Netflix and Pandora Radio do. Guests indicate which beers are to their liking and get recommendations for future ones to try.

Stuart Wilson, Analytics Manager for the Paytronix data science team, worked with World of Beer to make its vision a reality. He joined us for an interview and shared some insight.

Paytronix: Can you tell us why the ALEgorithm was created? […]