Beginning this fall, Paytronix will be using a new SMS provider and eliminating the shared 73757 short code. Paytronix clients can expect to be migrated off the shared short code and onto the new SMS messaging method of their choosing beginning in November. Below, find answers to frequently asked questions about this shift.
Why is Paytronix eliminating the shared short code?
Paytronix is eliminating its shared short code in compliance with new telecom carrier rules that prohibit shared short codes. This change, which is affecting the entire messaging industry, has already begun at the carrier level. This means that soon, delivery rates for messages sent via shared short code will begin to fall as various carriers block messages sent via this channel. Already, all carriers have blocked the approval of new shared short codes.
This change will affect the number used for the following features: text to check-in, text to join, and campaign messaging. […]
The competition is fierce for guests’ online business, and restaurants and c-stores are working to keep their brands competitive and stay on top of platforms as they grow ever more sophisticated and ease-of-ordering takes center stage.
Now is the time to prepare yourself — and your business — by learning about the new features and differentiators hitting the market, how they’ll impact the guest experience, and which will be critical to your brand’s success.
You’ll get a great head start by checking out the recent Paytronix webinar How to Prepare for Next Generation Online Ordering.
Highlights included overviews of:
Menu testing. Your menu’s presentation online really impacts how guests interact with it. Menu variant testing allows you to run different versions of your menu at the same time to determine which is most profitable. […]
In March of last year, P.F. Chang’s overhauled its entire business model in a matter of days as statewide lockdowns went into effect across the country. On-premises dining, which had previously accounted for 80% of the brand’s business, evaporated overnight.
In less than six months, the brand launched a new online ordering front-end, a new table management system and reservations engine, major upgrades to the mobile app built by Paytronix, and new contactless technology at the table.
The result: takeout business doubled in 2020, and delivery business more than tripled compared to 2019. The brand’s loyalty database, powered by Paytronix, grew by 350,000 guests last year. […]
At its core, artificial intelligence-driven marketing aims to communicate with guests on such a personal level that it’s as if each campaign were crafted specifically for them. Using the Paytronix AI to IA(sm) tools Advanced Segmentation and Predictive Analytics together, campaigns can be automated to target guests on an individualized and recurring basis.
Two of the most common of these one-to-one campaigns are the Missed Visit Campaign and the Visit Challenge. […]