Archive for the “Spotlight Series” Category

Spotlight Series: Virtual Fun

April 16, 2020

Our new “normal” is now a world filled with video connections. We have video chat happy hours, movie nights, workout classes, schools and just about anything else. It’s not surprising that restaurants are getting into the game as a way to engage guests with virtual cooking workshops. In fact, many are using registration fees to bolster restaurant relief funds that benefit laid off or furloughed service workers. Classes have ranged from matzo ball workshops to cookie baking demonstrations to intros to making macarons. […]

Spotlight Series: Spreading Cheer in Isolation

April 13, 2020

Apricot Stone

People in the hospitality industry are feeling lost. Without those fun, human interactions that once fueled their livelihood, restaurant workers are looking for ways to inject some vibrancy back into their guest experience.

Ara Ishkhanian, owner of the Armenian restaurant Apricot Stone in Philadelphia wanted to duplicate the dining out experience in an at-home setting, and maintain strong relationships with his guests, so he took a unique and lighthearted approach to the situation. The restaurant created a virtual dine-in experience in which guests make a reservation then place their order over video call with Ishkhanian. He dresses up as a server and guides guests through the menu while standing in front of a set table. The food is then made and delivered, and Ishkhanian follows up after his in-house delivery fleet notifies him it’s been dropped off. Talk about good virtual service!

Although it’s a bit silly, guests are missing the restaurant environment, and this is a great way for restaurants like the Apricot Stone to show their community how much they value their customer experiences. […]

Spotlight Series: Supporting Our Communities

As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their customers during this isolating time. Many have lessons to teach us all as they work to foster a deep emotional connection with their community.

Burrito Beach

UberEats tells us that here in Massachusetts the burrito rules supreme when it comes to food delivery. But in Chicago, Burrito Beach is bringing burritos to the healthcare workers on the frontlines of the pandemic. The Mexican grill has launched “Buy A Hero A Burrito” which asks customers to purchase a $10 voucher for a hospital worker to show gratitude for their work. In just two days the promotion raised nearly $4,000. […]

Spotlight Series: From Beer to Hand Sanitizer

April 3, 2020

As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their customers during this isolating time. Many have lessons to teach us all as they work to foster a deep emotional connection with their community.

Dogfish Head

It was the first thing to disappear from the shelves when the coronavirus started spreading westward, before the flour, the milk and even before the toilet paper.

Hand sanitizer in every form and scent has become a precious commodity, and our typical supply chain couldn’t seem to make enough of it.

Enter Dogfish Head, a brewery in Delaware. Though they’re best known for their ales, Dogfish Head has been distilling spirits in the First State for close to 20 years. Seeking a way to support its local community, the company committed a portion of its operation to making hand sanitizer with gin and Aloe Vera gel.

“I never thought Dogfish Head would be in the sanitizer business. But this is a time of crisis, and necessity is the mother of invention,” says Dogfish Head founder said Sam Calagione. “It is our duty to do what we can to keep as many people safe and healthy in our community.” […]

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