When Popeyes launched a new chicken sandwich earlier this month, its locations were flooded with large crowds of people eager to give it a try. Interest in the new offering was also fueled by social media, as the Twitter accounts of several rival QSR chains and their respective fans chimed in. With so much buzz, Popeyes sold out of its chicken sandwich across the country.
It seems that most of the discussions about the best chicken sandwich have led back to one place: Chick-fil-A. Billing itself as the “Home of the Original Chicken Sandwich,” Chick-fil-A has been pleasing customers for over 50 years. And a significant factor in its sustained success is a loyalty program.
Convenience stores have been an American staple for close to 100 years, serving an important function for the average consumer. But with technology changing so rapidly and major retailers like Amazon making moves that threaten the market, will c-stores continue to be relevant to the next generation?
It’s necessary to answer this question because Gen Z (the next generation with purchasing power) constitutes nearly 27% of the entire U.S. population and is on track to be the largest generation of consumers. However, its shopping habits are substantially different from other groups. If convenience stores can’t capture the interest of this generation now, they’ll struggle to stay relevant … and stay in business.
In the age of Big Data, having a wealth of information can be both a blessing and a curse. There are a lot of valuable insights to gain, but you need a team with the right skillset to determine what is important and apply it to the creation of effective campaigns as well as your overall marketing strategy. Since no solution is going to work for every brand, taking a deep dive and developing a customized approach will always yield the best results.
Here are three data-backed tools that you should consider implementing to engage customers and increase sales.
Many restaurants face more of a challenge during the summer months, when regular guests may be out of the area on vacation or taking advantage of the warm weather to grill at home. Using your guest engagement platform to create innovative campaigns will help drive visits and incremental spend. Check out these five proven ways that your restaurant can keep your guests engaged and excited all season long.