Most things about marketing and running a business aren’t easy. There are very few “set it and forget it” tactics that yield any real results. Which is why we’re so pleased to bring you four promotions that you can set up and let run in the background to generate perpetual visits and results!
These aren’t quite “set it and forget it” methods since nothing about your program should be forgotten, but they’re a great way to ensure that you’re constantly generating visits from your program members and, of course, constantly increasing your membership base.
Let’s start out with why “running promotions”—or programs that continue in perpetuity—are so important to the success of your convenience store loyalty program.
First, while big launches make a huge splash and can create an impressive spike in your metrics, that spike only lasts so long. After the promotion ends and the signage is taken down, any customers who didn’t join and any new members don’t know anything about your program.
Similarly, special promotions only last so long. An increase in spend or visits during a designated promotional period is certain to taper off once that promotional period ends. […]
Of all of the possible factors that can impact the success of your convenience store’s loyalty program, enrollment is far and away the most important.
After all, you can increase program participants’ engagement and you can increase their spends, but if your enrollment numbers are low, neither of those other activities will have nearly as much impact.
So, it’s clear that not only do you need to attract as much attention as possible when you launch a convenience store loyalty program, but you also need to be continually enrolling new customers to keep your program growing and maintain its positive impact on your bottom line.
Below are six tactics convenience stores can use to enroll more customers in their loyalty programs, both at the beginning of the program and ongoing.
- Increase Your Signage
It’s a discouraging but true fact: 75% of customers go to your fuel pumps but never make it into your store! That’s a big number, but there’s also a huge opportunity in that. You have people standing still outside of your store for two to five minutes, just looking for something to hold their attention while they pump gas. The answer? Signage! […]
Whether catering is already an established part of your restaurant or a new addition, offering your catering customers a rewards program designed just for them is a great way to grow a loyal repeat customer base. Restaurant catering is a $33 billion industry, so it makes sense that casual, fast casual, and quick-service restaurants are making catering loyalty programs a priority.
Why Catering Loyalty?
For restaurants that don’t already offer catering, launching a catering program provides a steady flow of sales. It also provides excellent opportunities to reach new audiences and grow awareness of your brand among those who might experience your brand for the first time at a catered event. The average business spends $1,100 per month on catering, with average orders over $200. Thirty percent of catering customers order weekly, and twenty percent of them order multiple times per week.
That steady flow of reliable large orders could be a huge boost to your sales. By gaining even one or two new catering customers per week, you can reduce the strain of trying to acquire over twenty individual new guests. Pairing a top-notch experience with a rewards program specifically for your catering customers is a great way to grow loyalty and inspire repeat purchases.
Driving Loyalty Through Catering Rewards
The nature of catering makes it necessary for you to develop a separate rewards program for your catering business. If you have a rewards program for individual orders where for every ten orders you get one free, applying that to catering might result in a free order worth hundreds of dollars, revenue you don’t want to miss out on. Here are a few ways you can use a catering rewards program to drive loyalty: […]
If 2018 continued the trend of disruption for convenience stores—with things like Amazon Go stores opening at a steady pace and frictionless shopping gaining traction—convenience store marketing trends for 2019 all have to do with capitalizing on those disruptions.
Our team has identified seven can’t-ignore trends that represent a tremendous opportunity to increase brand loyalty and increased revenue. Planning for (and taking advantage of) these marketing strategies now will help ensure that your store’s biggest “trend” for 2020 is consistent growth.
(To get a detailed description of each trend, along with ideas for how to make the most of them, click here to access our free, on-demand training called, “Convenience Store Trends: Expert Predictions for 2019.) […]