Sandy Nelson to speak at PXUX: Unveiling how Duffy’s culture of loyalty drives 70% of all transactions through active loyalty members
As restaurants and convenience stores strive to establish a culture of loyalty, Duffy’s Sports Grill stands out as the premium model for success. A Paytronix customer since 2010, Duffy’s runs a highly successful MVP rewards program that has engaged nearly a half-million active members. The MVP program is a core element of the brand, and by using the Paytronix tools the Duffy’s team has been able to harness the power of their guest data to effectively drive business results and customer loyalty. The loyalty program drives more than 70% of all transactions across Duffy’s 33 casual-dining restaurants in Southern Florida.
Duffy’s Director of Marketing Sandy Nelson has agreed to share her insights as a featured speaker for this year’s Paytronix User Experience (PXUX 2016) on August 24th and 25th. Nelson will be speaking about the importance of creating a culture of loyalty, and why loyalty engagement needs to be every restaurant’s number one priority.
The summer is in full swing and the holidays are probably the last thing on your mind. As much as we don’t want to think about snowflakes and holly branches, now is actually the best time to start thinking about your restaurant’s holiday-themed gift and promo cards. Here’s why:
In a recent survey, 73 percent of adults said they would purchase at least one gift card to give as a gift during the holidays. Those same adults said that 34 percent of the gift cards they planned to purchase would be for restaurants. With gift cards being such a hot item, restaurants should make sure they have an ample supply of holiday-themed cards and carriers.
The Paytronix User Experience (PXUX) is only a few weeks away! This two-day, interactive conference will showcase highly impactful marketing programs as well as a roadmap for the future of Paytronix technology. Attendees should come ready to Amp It Up, because everyone will walk away from the event with new strategies to take their programs to the next level.
PXUX is an annual conference for Paytronix users in Boston on August 24th and 25th of 2016.
As an attendee, you will have access to:
Unlimited networking with fellow Paytronix employees and clients. Don’t miss this unique opportunity to come together with fellow PX users and the Paytronix team! You will have plenty of time to connect with one another during activities, meals, sessions, and more. Our special Wednesday evening event will be an especially fun time to network. We are so excited to announce the venue: The Museum of Science! It’s a short walk from the conference center and sits directly on the beautiful Charles River. You will explore the museum during a competitive scavenger hunt and then head outside for an amazing New England Cookout at the waterfront pavilion.
Stories from peers and client presentations. Discover what others in the industry are doing with the Paytronix tools. Hear first-hand from your peer’s stories of their biggest obstacles and how they were able to blow past and reach their goals.
A roadmap to what the future holds. Do you want to know what is in store for the future of the PX tools? Be sure to sit in on this sneak peek. You will see first-hand the innovative features we plan to roll out.
Chris Laping will be headlining PXUX (August 24 – 25, Boston) this year, as he speaks to the topic of “Inspiring Crazy Loyalty.” From 2011 to 2015, Chris Laping led business transformation at Red Robin Gourmet Burgers, and was principally accountable for enabling and driving all change and innovation for the brand. His success was highlighted by a collaborative effort with marketing and operations to design and implement a loyalty program.
The Red Robin team acquired 5 million members in the Red Robin loyalty program, a huge success that contributed to the company’s highly-publicized turnaround of an $8 stock price to $89. In this interactive session full of storytelling, Chris will present concepts from his newly released book, People Before Things: Change Isn’t An End-User Problem—highlighting what it takes to effectively enable and activate people for change and loyalty program success.
We sat down with Chris to learn a bit more about what he’ll be sharing with Paytronix users at the conference this year, and to capture a few highlights of what attendees will learn. […]