Archive for the “Reward Programs” Category

QDOBA helps customers earn rewards fast with its new loyalty program

QDOBA’s streamlined new rewards program is an example of how to build loyalty by offering guests a great customer experience and listening to what matters.

QDOBA launches streamlined loyalty rewards program with Paytronix.

We know that a better customer experience does great things for a brand. Well-designed and executed loyalty programs, especially programs like this one, can have a substantial impact on visit frequency, incremental revenue, and overall customer lifetime value. Research conducted by Paytronix and PYMNTS found that 70% of quick-service and fast-casual patrons take advantage of loyalty programs offered by several restaurants they purchase from frequently, and 64% of customers use loyalty programs at multiple restaurants from which they frequently purchase.

But it’s also true that what works today cannot work forever, so it’s important to have a technology platform in place that offers flexibility, and a team that knows how to take full advantage of a platform.

QDOBA is a long-time Paytronix partner, with a very successful loyalty program. But we are always looking for ways to increase revenue and to make the entire experience better. Working with the Paytronix Data Insights team, QDOBA took a deep dive into the data, asking questions of both active and lapsed users to understand how they interact with the brand, what they love, and what they want.

Guests made a few things clear. They loved the food and they loved earning rewards that got them free meals, but they wanted it to be easier. In short, easy redemption and relevant, compelling rewards are key to strong member engagement.

The result is a simplified program that offers a fast path to rewards which increases visit frequency and boosts customer acquisition.

It’s this kind of work that creates a thoughtful program that keeps the customer front and center.

Peet’s Coffee launches its new Peetnik Rewards program on the Paytronix Platform

A big congratulations to Peet’s Coffee, which just launched its new loyalty program on the Paytronix Platform. Peet’s is a longtime Paytronix client and we prize our collaborative and creative relationship that helps push the boundaries of guest engagement programs.

The latest version of Peetnik Rewards is about giving customers more flexibility in how they earn and spend their rewards, as well as getting customers rewards faster. While Peet’s based its previous rewards on visits, this new program focuses instead on automatic and bankable points based on spend. When you add to that the ability for the customer to choose how and when they want to receive their reward, you have a program that lets customers tailor the benefits of the loyalty program to their personal purchasing behavior.

This kind of project doesn’t happen without a number of technologies working closely together, which is why we’re so proud that Peet’s approached Paytronix from the very start. Loyalty is one pillar of a comprehensive system that includes a custom-designed mobile app, online ordering system and POS. It’s the loyalty program that makes it possible for a person to earn points through an online order, and then spend those by redeeming points for alternative milks or espresso shots to lattes, or ordering signature breakfast items, beverages or beans.

Bankable points programs continue to increase in popularity in part because they’re so easy to understand. In our annual Loyalty Report, we found that while bankable points programs account for just 31% of all core programs, they grew tremendously in 2020, largely because of the flexibility the programs offer to customers.

We’re eager to see how this program grows over the coming months and years and look forward to our continued relationship with such an iconic coffee brand. Download the Peet’s app here.

McLoyalty: One of world’s largest QSR brands enters the loyalty arena

With the announcement that McDonald’s will launch its first loyalty program nationwide in July, one of the world’s top brands has indicated that the shift to digital relationships between restaurants and their guests is accelerating. What’s more, it’s making a commitment to collecting zero-party and first-party data, something that all brands will find increasingly important as the landscape changes around data usage and data privacy.   

Just as e-commerce companies like Amazon have long provided personalized experiences by getting to know their customers, McDonald’s aims to do just that by understanding each customer to keep them both engaged and loyal. That is, encouraging their guests to come back time and time again.  

Of course, the bottom line is the bottom line, and loyalty programs are proven methods for delivering real value, something any of our more than 500 clients can tell you. Loyalty customers deliver larger checks and more frequent visits, but the true value lies in the customer insights. McDonald’s is about to learn the same lessons that companies like Jimmy John’s, Panera Bread, and Papa Murphy’s put into practice every day.  

 The real goal is in getting to know their own customers well enough to motivate guest behavior through AI-driven personalized offers. In the QSR world, which is dominated by low prices and razor-thin margins, brands must understand these motivations and make adjustments without giving away product unnecessarily. This means using artificial intelligence to create personalized, relevant engagement that drives individual action. Some of our clients have seen great success by using AI to predict guest behavior and fashioning the next best offer that generates incremental activity. 

 All of this is only possible if brands like McDonald’s can capture the same zero-party and first-party data that an e-commerce company can grab through a digital property like a website. This means leaning into digital ordering, which is something that consumers are primed to do. Research we conducted with PYMNTS indicated that in 2020, 63% of the $769 billion that consumers spent on restaurants last year was on takeout, and 89% of that spend happened through digital channels. One layer deeper, we found that customers who belong to loyalty programs spend twice as much as non-members.  

 To this end, tying the loyalty program to the mobile app is a key part of the overall strategy. When we surveyed restaurant patrons, 92% of vaccinated restaurant customers who shifted to online ordering during the pandemic told us that they plan to continue ordering this way, even now that restaurants in the US have mostly reopened. 

 With everything centered on the mobile phone, McDonald’s next step could be in creating more digital experiences that make it easier and faster to sign up and use loyalty, even for those who don’t have the app. We’ve helped some of our clients integrate with NFC payments through Apple Pay and Google Wallet so that when a customer taps to pay on their mobile device they can gain or use rewards, or even sign up for the program, right from their phone.  These digital experiences are super easy for the guest and greatly increase program enrollment and engagement. 

 I believe McDonald’s will use loyalty to accomplish what all of our clients do: increase visits, increase spend, and make visiting a habit for their guests, ultimately, boosting the top line to add to the bottom line. 

P.F. Chang’s Tana Davila recognized as Innovator by HT’s Top Women in Tech

HT Top Women in Tech Award LogoIn March of last year, P.F. Chang’s overhauled its entire business model in a matter of days as statewide lockdowns went into effect across the country. On-premises dining, which had previously accounted for 80% of the brand’s business, evaporated overnight.

In less than six months, the brand launched a new online ordering front-end, a new table management system and reservations engine, major upgrades to the mobile app built by Paytronix, and new contactless technology at the table.

The result: takeout business doubled in 2020, and delivery business more than tripled compared to 2019. The brand’s loyalty database, powered by Paytronix, grew by 350,000 guests last year. […]