Archive for the “Restaurant Marketing” Category

Duffy’s Sports Grill to Explain Secrets of Total Loyalty Immersion at PXUX 2016

Sandy Nelson to speak at PXUX: Unveiling how Duffy’s culture of loyalty drives
70% of all transactions through active loyalty members

As restaurants and convenience stores strive to establish a culture of loyalty, Duffy’s Sports Grill stands out as the premium model for success. A Paytronix customer since 2010, Duffy’s runs a highly successful MVP rewards program that has engaged nearly a half-million active members. The MVP program is a core element of the brand, and by using the Paytronix tools the Duffy’s team has been able to harness the power of their guest data to effectively drive business results and customer loyalty. The loyalty program drives more than 70% of all transactions across Duffy’s 33 casual-dining restaurants in Southern Florida. Duffys (2)

Duffy’s Director of Marketing Sandy Nelson has agreed to share her insights as a featured speaker for this year’s Paytronix User Experience (PXUX 2016) on August 24th and 25th. Nelson will be speaking about the importance of creating a culture of loyalty, and why loyalty engagement needs to be every restaurant’s number one priority.

Duffy’s is known for […]

Christmas in July: Why Now is the Time to Start Thinking about your Holiday-Themed Gift and Comp Cards

The summer is in full swing and the holidays are probably the last thing on your mind. As much as we don’t want to think about snowflakes and holly branches, now is actually the best time to start thinking about your restaurant’s holiday-themed gift and promo cards. Here’s why:
close up of woman with letter and presents

Consumer Demand

In a recent survey, 73 percent of adults said they would purchase at least one gift card to give as a gift during the holidays. Those same adults said that 34 percent of the gift cards they planned to purchase would be for restaurants. With gift cards being such a hot item, restaurants should make sure they have an ample supply of holiday-themed cards and carriers.

Save on Cost  […]

Why PXUX 2016 is the Best Thing Since Sliced Bread

The Paytronix User Experience (PXUX) is only a few weeks away! This two-day, interactive conference will showcase highly impactful marketing programs as well as a roadmap for the future of Paytronix technology. Attendees should come ready to Amp It Up, because everyone will walk away from the event with new strategies to take their programs to the next level.

PXUX is an annual conference for Paytronix users in Boston on August 24th and 25th of 2016.DSCN1833

As an attendee, you will have access to:

  1. Unlimited networking with fellow Paytronix employees and clients. Don’t miss this unique opportunity to come together with fellow PX users and the Paytronix team! You will have plenty of time to connect with one another during activities, meals, sessions, and more. Our special Wednesday evening event will be an especially fun time to network. We are so excited to announce the venue: The Museum of Science! It’s a short walk from the conference center and sits directly on the beautiful Charles River. You will explore the museum during a competitive scavenger hunt and then head outside for an amazing New England Cookout at the waterfront pavilion.
  2. Stories from peers and client presentations. Discover what others in the industry are doing with the Paytronix tools. Hear first-hand from your peer’s stories of their biggest obstacles and how they were able to blow past and reach their goals.
  3. A roadmap to what the future holds. Do you want to know what is in store for the future of the PX tools? Be sure to sit in on this sneak peek. You will see first-hand the innovative features we plan to roll out.

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5 Mobile App Lessons Restaurant Marketers Can Learn from the Success of Pokémon Go

I hate to lead with a cliché, but if you haven’t heard about Pokémon Go then you must be living under a rock! In the past week the Pokémon Go app has soared past Tindr and Twitter to become the #1 app on the market. If you didn’t already know, according to CNBC “Pokémon Go uses augmented reality technology to allow users to catch virtual Pokémon characters in the gamers’ real-life surroundings using their smartphone screens, as well as battle other Pokémon characters”. Take a look at the 5 real life mobile marketing lessons that we can learn from this virtual game:pokemon

  1. Give Guests Something to Share

Pokémon Go has limited functionality: you can catch Pokémon, gather items, and battle your Pokémon. In addition to this core functionality, a bonus feature is the ability to take pictures of your Pokémon in the augmented reality environment (example at right). You might have seen these pictures splashed across social media, as users are excitedly sharing their new virtual friends. Similarly, marketers should place features such as refer-a-friend within their apps to empower customers to become brand advocates. […]