Your guests increasingly expect frictionless experiences when dining out. Whether customers choose to visit a fast-casual or full-service restaurant in person or have their favorite meal delivered, making their interactions with your brand seamless from start to finish should be high on your priority list. Here are five of the top ways you can remove potential speedbumps and deliver the best possible frictionless guest experience.
With burger joints eager to stay current and appeal to varying tastes, guests are seeing a full range of innovative menu items. Some of these offerings contain no meat at all, some feature new ingredients like CBD, and others are being called something other than burgers. As the summer grilling season heats up, let’s explore how three restaurant chains are improving their marketing strategy and reaching new customers by introducing a fresh take on a classic meal.
Burger King, one of the largest burger chains in America, recently announced that all of its locations will be offering the Impossible Whopper by the end of 2019. The name is inspired by the burger’s supplier, Impossible Foods, which is a leading provider of plant-based substitutes for meat. The burger looks and tastes just like the real thing, and stores carrying the Impossible Whopper have seen an increase in foot traffic. Meanwhile, independent and smaller restaurants are experiencing similar demand for plant-based alternatives, but Impossible Foods doesn’t have the supply to meet the needs of large chains and small chains alike. This situation has given rise to direct competitors like Beyond Meat, which is starting to gain much more recognition in the market after reaching agreements with Hooters and Tim Hortons.
According to a recent survey by Tork, millennials are three times more likely than baby boomers to believe that coworkers would judge them negatively for taking a lunch break. With millennials now constituting the majority of the workforce in the United States, their reluctance to eat during the workday is putting a dent in weekday-afternoon traffic. To counteract this mindset, brands are taking some interesting approaches. Potbelly, for instance, has partnered with UberConference to play hold music with humorous lyrics meant to make listeners crave a sandwich during afternoon conference calls.
How can your brand attract more lunchtime customers?
Many restaurants face more of a challenge during the summer months, when regular guests may be out of the area on vacation or taking advantage of the warm weather to grill at home. Using your guest engagement platform to create innovative campaigns will help drive visits and incremental spend. Check out these five proven ways that your restaurant can keep your guests engaged and excited all season long.