Throughout this crisis, brands are searching for a way to maintain their strong customer relationships. A number have lessons to teach us all as they work to foster a deep emotional connection with their community. Here, twice a week, we’ll spotlight specific brands that are spreading positivity.
Thursday, March 26, 2020 Spotlight: The Pasta Bowl
The Pasta Bowl, a chain of neighborhood pasta shops, has maintained its fun and friendly tone throughout its customer communications. Still, it is serious about addressing the current environment. Take this snippet from a recent communication:
“Lots to be frustrated about these days. Lots to disagree and argue about too, it seems. We can all agree on one thing, though: we ALL wish none of this was going on.” […]
Ah, New Year’s Eve. The night that looms large with visions of popping champagne corks, revelry, and lots of friends. Of course, that vision isn’t for everyone. Some prefer a quiet dinner for two, others just want a beer with friends and still others choose a small gathering with family.
For restaurants, however, it means one thing: profits.
The average check on New Year’s Eve is much higher than on an average night, and people tend to think about things well in advance. This makes it possible for restaurants to both plan ahead and be more profitable. […]
For your marketing campaigns to influence loyalty program members to visit and spend more, you should keep in mind three things: format, relevance, and timeliness. How you communicate with customers impacts how customers engage with your brand. Creating a strong marketing strategy with effective messaging is vital to getting noticed. When you send your guests the right message at the right time, it cuts through the clutter and truly resonates.
Using the proper approach to convey the information you want will maximize a message’s impact. Here are some examples of the most effective marketing messages to send to your program members.
Successful loyalty programs provide guests with multiple ways to engage and enroll. Every guest is different and each has preferred ways to interact with brands. Some of your guests may be tech fanatics who use every new feature as soon as it’s released and reject the idea of physical membership cards. Meanwhile, there may be others who don’t own smartphones and feel alienated by app-only programs.
By offering your guests several enrollment methods, you maximize the potential of your loyalty program. Here are seven of the most effective ways to engage with guests.