A big congratulations to Peet’s Coffee, which just launched its new loyalty program on the Paytronix Platform. Peet’s is a longtime Paytronix client and we prize our collaborative and creative relationship that helps push the boundaries of guest engagement programs.
The latest version of Peetnik Rewards is about giving customers more flexibility in how they earn and spend their rewards, as well as getting customers rewards faster. While Peet’s based its previous rewards on visits, this new program focuses instead on automatic and bankable points based on spend. When you add to that the ability for the customer to choose how and when they want to receive their reward, you have a program that lets customers tailor the benefits of the loyalty program to their personal purchasing behavior.
This kind of project doesn’t happen without a number of technologies working closely together, which is why we’re so proud that Peet’s approached Paytronix from the very start. Loyalty is one pillar of a comprehensive system that includes a custom-designed mobile app, online ordering system and POS. It’s the loyalty program that makes it possible for a person to earn points through an online order, and then spend those by redeeming points for alternative milks or espresso shots to lattes, or ordering signature breakfast items, beverages or beans.
Bankable points programs continue to increase in popularity in part because they’re so easy to understand. In our annual Loyalty Report, we found that while bankable points programs account for just 31% of all core programs, they grew tremendously in 2020, largely because of the flexibility the programs offer to customers.
We’re eager to see how this program grows over the coming months and years and look forward to our continued relationship with such an iconic coffee brand. Download the Peet’s app here.