In March of last year, P.F. Chang’s overhauled its entire business model in a matter of days as statewide lockdowns went into effect across the country. On-premises dining, which had previously accounted for 80% of the brand’s business, evaporated overnight.
In less than six months, the brand launched a new online ordering front-end, a new table management system and reservations engine, major upgrades to the mobile app built by Paytronix, and new contactless technology at the table.
The result: takeout business doubled in 2020, and delivery business more than tripled compared to 2019. The brand’s loyalty database, powered by Paytronix, grew by 350,000 guests last year. […]
With Covid cases rising across the US, it’s clear that many restaurants will face another round of dining room closures. During the summer months, restaurants found new ways to expand offerings, like outdoor seating and contactless dining; but colder weather will render outdoor seating impossible across much of the country. Even in warmer climates, on-premises dining may be prohibited as the nation weathers a second wave of infections.
Since the pandemic truly took hold in March, our clients have been trying out new ideas and learning how to transform their businesses to handle the next wave. The restaurant industry has a huge impact on employment in the US. In New York City alone, the introduction of outdoor dining added as many as 83,000 jobs after the initial layoffs in April. The threat of these jobs going away again will have a huge impact on restaurants and employees in the near-term.
Here are 5 things we learned about how to retain business during a slowdown in on-premises dining:
Given the potentially meaningful return on investment you can see with subscription programs, it makes sense to want to jump in with gusto. But what exactly does that entail?
As we’ve covered in a previous blog post, there are several different models when it comes to subscription-based services, but those are only starting points. Like loyalty programs, subscriptions are completely customizable based on your restaurant or c-stores and its customers.
Whether launching a subscription program for the first time or freshening up an existing one, here are some ideas that can set you apart from the competition: […]
Last month, a panel of highly accomplished restaurant and convenience store marketers sat down with “brand whisperer” Arjun Sen to share what they’ve learned this year and to impart their messaging wisdom during Paytronix’ annual User’s Conference.
Sen, the CEO and founder of ZenMango, has made major impacts in the restaurant and retail industries, and previously led Papa John’s 3,000 restaurants through four years of record growth. Joining Sen for the fireside chat were:
- Adam Fox, Director, Digital Experience & Media, Qdoba Restaurant Corporation
- Teresa Muehlenkamp, Marketing Director, Andy’s Frozen Custard
- Derek Gaskins, Chief Marketing Officer, Yesway Convenience Stores
- Alex Black, Director of Marketing CRM and Analytics, Papa Murphy’s International
These marketing all-stars described the ways they’re weathering the coronavirus pandemic by fostering a strong relationship between brand and consumer – and leveraging that relationship to drive not just sales, but word-of-mouth marketing campaigns.
Learn from these top-tier marketers and download your free infographic here.