McDonald’s sets the standard for technology in the restaurant industry. The list of innovations the company brought is long, and that innovative spirit is a big reason why McDonald’s remains the leader in the quick-serve world.
Even before the pandemic hit, McDonald’s had developed a strong mobile ordering process through its Order & Pay mobile app that acted as a great launching point as the company moved into a contactless future. Better than most companies, McDonald’s knows that a contactless dining experience is key to alleviating consumer fears of returning to restaurants.
The McDonald’s app leverages the brand’s existing drive-thru operations as well as mobile payment options to ensure guests feel safe about dining with McDonald’s. The restaurant trade publication Nation’s Restaurant News reports these findings from a recent survey from AlixPartners in an article “Off-premise: The rise of contactless ordering and curbside pickup amid COVID-19 offer keys to survival”:
- “43% of consumers said drive-thru is the most preferred method for ordering restaurant food during the pandemic.
- “Takeout and curbside pickup is preferred by 33%. Third-party delivery was the least popular, as most say they’d rather order directly from a chain.”
Available for download at the AppStore and GooglePay, McDonald’s Order & Pay provides customers with a contactless experience for both Drive-Thru and Curbside pickup. Once the Order & Pay App has been downloaded and the guest is registered with the program, the app uses geolocation technology to help identify a participating restaurant nearby. […]