Archive for the “Restaurant Industry” Category

The Ideal Guest Experience

It’s a food-service marketer’s dream: the ideal guest experience from couch to couch. 

A great promotion targets the proper segment of guests with an impeccably relevant offer. When the offer is redeemed, the order experience is frictionless to prevent transaction abandonment. And of course, the right follow-up message is then sent to ensure that guests will continue patronizing your brand (and tell their friends).

Paytronix takes the guesswork out of this process with tools that enable the savvy marketer to create a perfect menu, streamline the guest experience, and keep customers coming back.

  1. AI to IASM: Artificial intelligence is the key to creating a customized guest experience. Your guests want to feel recognized as soon as they walk in the door or log into your mobile app. That means sending relevant promotions via effective segmentation, building customer profiles, and knowing the right follow-up message to send after a transaction – all on an individual customer basis. The Paytronix platform sums it up with “artificial intelligence to individual action.” (AI to IASM). Drawing from a deep well of customer data, centered around customer behavior and sales trends, machine learning tools can create targeted campaigns that help you get the most out of your marketing dollars.  
     
    Want to read about AI to IASM in action at Caribou Coffee? 
  1. Order Experience Builder: With online ordering becoming ubiquitous, customer expectations have shifted. Conditioned by Amazon, guests now expect a simple, straightforward, branded experience. The stakes are particularly high for restaurants, as guests are easily frustrated by out-of-date information and wary of establishments with poor ordering interfaces.   
     
    Paytronix provides substantial customization from the beginning, enabling you to incorporate the latest features right away with a lower cost of ownership. New features like Order Experience BuilderSM and FEEDbackSM are part of an end-to-end platform that helps marketers delight today’s digitally connected consumers. Order Experience Builder changes how marketers design and deploy online ordering, providing the tools to create powerful, interactive, and appealing online menus simply and easily. Meanwhile, FEEDback facilitates instant responses from customers at the time they place and receive their order, enabling managers to reply to comments in real time, when the opportunity to foster long-term loyalty is strongest.
     
    Leveraging AI-driven guest intelligence as a core part of the platform, the Order Experience Builder offers the best of both worlds. Restaurants no longer need to choose between using a standard ordering template and paying a designer for a customized site.
  1. Multi-variant Menu Testing: Your menu is more than just a list of dishes – it’s a playbook for your customers. And every great playbook needs to be analyzed. The Paytronix platform allows for multi-variant menu testing so you can examine all of the small details that ultimately make a big difference in a guest’s experience. Through menu testing, restaurants are able to experiment with menu designs and use AI to find the most effective layout for items and descriptions. Determining the right menu configuration can boost your average basket size and increase loyalty enrollment.

So are you ready to make guests happy from couch to couch? Request a demo of Paytronix Order & Delivery or consult the great resources for online ordering on the Paytronix website.

Control the Guest Experience from a Single Hub

Two decades ago, the only item in a food service establishment’s tech stack was the point-of-sale (POS) system. Such an arrangement is nearly unthinkable today, as a thriving modern restaurant relies on a dizzying number of advanced solutions. Technology impacts every customer touchpoint, every interaction between front and back of house, every accounting decision, and every supply concern. 

As an industry leader in ordering-and-delivery and loyalty software for the past 20 years, Paytronix has helped optimize the tech stack of thousands of clients. These simplified tech stacks limit the staff actions required to complete a task, integrate more smoothly across platforms, and empower a better guest experience. What do we recommend? Give these tips a try:

  1. Slim Down Your Tech Stack

Paytronix reduces your restaurant’s tech stack through an all-in-one customer experience platform that integrates with your current POS. The platform enables you to create and deploy omnichannel campaigns in five minutes or less while combining your services. And clients that combine their online ordering and loyalty programs increase order frequency by an average of 18%.

No tech stack is too complex. With over 450 integrations, Paytronix has you covered.

  1. Integrations:   

A lot has changed over the last 25 years. Restaurant tech stacks now encompass nearly every aspect of front- and back-of-house operations, making the integration of disparate technologies critical for efficient operations. 

Paytronix has handled hundreds of integration projects ranging from the simple to the complex, and those haven’t been limited to in-house systems. Many involve third-party delivery platforms like DoorDash and Uber Eats. You no longer need to sweat multi-platform updates in the middle of a Friday night rush because the Paytronix platform automatically pushes menu changes to all of the third-party platforms to which your business subscribes.

Interested in integrations for your company but not sure where to begin? The Paytronix Integrations Playbook gives you the inside scoop.

  1. Master the Art of Delivery.

Once the pandemic took hold, millions of Americans who had never considered delivery as an option found themselves using ordering platforms for the first time. That trend seems here to stay, as recent surveys indicate that 93% of restaurants have or plan to offer the ability to order online. Millennials and Gen Z have also shown a tremendous willingness to order from home. When those generations visit your ordering site, will they like what they see?

Paytronix brings its best-in-class Order & Delivery product to restaurants of every category type, both through customizable first-party ordering and simplified third-party integration. Your restaurant will be easily able to support both platforms through the integrations mentioned in the previous section. 

Moreover, the delivery experience can be taken to the next level with a custom bundle of other Paytronix products, such as loyalty and feedback tools. Giving your guests the ease of ordering, getting rewards, and providing feedback on one easy-to-access digital platform will result in more orders and larger basket sizes. 

Is an inflated tech stack taking the wind out of your IT group’s sails? Paytronix is ready to make your day. Request a demo of Paytronix Order & Delivery or consult the great tech resources on the Paytronix website.

Simplify Your Restaurant’s O&D Operations

“Grow or die” has long been an axiom of the restaurant business. With the global pandemic receding and labor costs rising, restaurants are adjusting to serving larger groups while trying to overcome competition from virtual brands. From touch-and-go streamlined operations to ghost-kitchen preparation, the Paytronix platform minimizes growing pains for your innovative brand.

  1. Capacity Management: Even in the heat of a rush, Paytronix keeps your kitchen cool. As demand for ordering and delivery has increased, underprepared restaurants have been buckling under the pressure, often cancelling or confusing customers’ orders. Labor shortages and disruptions in the supply chain have created a volatile delivery market, leaving restaurants in need of a tool to manage order capacity and communicate effectively with customers. The Menu Throttling feature from Paytronix enables staff to get ahead of the curve, effortlessly toggling delivery status to prevent kitchen backups and errors.
Multiple tablets and mobile devices plugged into a point of sale system.
  1. Easy Set up for Ghost kitchens: Paytronix takes your ghost kitchen from a phantasm to a reality.  Its best-in-class Order Experience Builder is intuitive and flexible, perfect for a thriving ghost kitchen. You can easily add or remove menu items through a platform that works across all devices and conveniently integrates with delivery services to provide estimated delivery times. In addition, you don’t need to fear the specter of a tablet farm like the one pictured to the right. Integrations with third-party platforms mean that the status of an individual menu item can be updated automatically. So if you’re haunted by the thought of opening a ghost kitchen, who you gonna call?
  1. Menu management: Paytronix helps ensure accurate menus to avoid customer frustration. Since the pandemic accelerated the digitalization of ordering and delivery, many restaurants now display their menus on the apps of third-party delivery services. Keeping those menus current can be a pain, especially amid widespread out-of-stocks and inflation, but HandoffSM from Paytronix allows restaurants to update their menu pricing and items from a single hub – in real time. Beyond being able to inform customers of menu changes to prevent canceled orders, you can experiment with menu pricing to see what works best for both your guests and your restaurant.
     

The Paytronix platform keeps management clear and easy by centralizing your control over data and the customer experience. And when your brand is ready, Paytronix effortlessly mobilizes your order and delivery solution into a ghost-kitchen setup – without the jump scares. 

Request a demo of Paytronix Order & Delivery or consult the great tech resources on the Paytronix website.

QDOBA helps customers earn rewards fast with its new loyalty program

QDOBA’s streamlined new rewards program is an example of how to build loyalty by offering guests a great customer experience and listening to what matters.

QDOBA launches streamlined loyalty rewards program with Paytronix.

We know that a better customer experience does great things for a brand. Well-designed and executed loyalty programs, especially programs like this one, can have a substantial impact on visit frequency, incremental revenue, and overall customer lifetime value. Research conducted by Paytronix and PYMNTS found that 70% of quick-service and fast-casual patrons take advantage of loyalty programs offered by several restaurants they purchase from frequently, and 64% of customers use loyalty programs at multiple restaurants from which they frequently purchase.

But it’s also true that what works today cannot work forever, so it’s important to have a technology platform in place that offers flexibility, and a team that knows how to take full advantage of a platform.

QDOBA is a long-time Paytronix partner, with a very successful loyalty program. But we are always looking for ways to increase revenue and to make the entire experience better. Working with the Paytronix Data Insights team, QDOBA took a deep dive into the data, asking questions of both active and lapsed users to understand how they interact with the brand, what they love, and what they want.

Guests made a few things clear. They loved the food and they loved earning rewards that got them free meals, but they wanted it to be easier. In short, easy redemption and relevant, compelling rewards are key to strong member engagement.

The result is a simplified program that offers a fast path to rewards which increases visit frequency and boosts customer acquisition.

It’s this kind of work that creates a thoughtful program that keeps the customer front and center.