Monday marked National French Fry Day, one of the more popular of the arbitrary food holidays celebrated annually. (It was followed by National Grand Marnier Day on Tuesday and National Tapioca Pudding Day Wednesday – who knew?)
While most of these foodie festivals pass by without much fanfare, Americans’ particular love for the deep-fried potato drives many restaurants to mark the occasion, typically by offering free fries on the holiday.
While such a reward is likely to drive visits, restaurants should be prepared to see a drop in overall check size. When a medium-sized fast casual chain used free fries as a reward during a We Miss You campaign, they saw a 3.55% lift in visits, but a 1.34% drop in spend. […]
As we enter the second half of the year, it’s a good time to take stock of where the restaurant industry is in regards to the pandemic.
We all know the story: The initial decline in March happened so fast that it sent a shock through the industry. But since cratering in March, we’ve seen a relatively consistent climb in both visits and revenue for restaurants as a whole that amounts to about .41% increase per day. Larger restaurants are recovering faster than smaller restaurants.
The seismic shift in consumer behavior brought on by the Covid-19 pandemic has changed Americans’ attitudes toward work, school and shopping; but their appetite for dining out remains.
In a survey conducted by PYMNTS, consumers listed restaurants as the second-most commonly cited reason they wanted to leave their homes. Restaurants were also ranked third in what those surveyed deemed the “most important” reason, just behind seeing family and friends and returning to work.
While consumers want to return to normal activities, they need to feel safe in doing so. Last week, Paytronix launched Contactless Dining, a new platform for engaging guests on-premise while maintaining a safe social distance.
The trend toward contactless dining options, while in its infancy, already has a strong foothold in the market: […]
Moody Street in Waltham has long been a key restaurant destination for the Boston area. The storefronts are packed with eateries, most smaller but a few chains as well. In response to the pandemic, the City of Waltham shut down Moody Street to cars and gave it over to the restaurants, turning it into a pedestrian-only boulevard with outdoor seating.
The response has been nothing less than spectacular, […]