With dine-in and bar experiences shut down for nearly every restaurant in the country, Paytronix has quickly rolled out a way for restaurants to implement an online order-and-delivery program. This highly focused offering gets a simple program going in one to two weeks.
It’s built on the cloud-based Paytronix connector, which sends information through a connected Windows machine to generate output at a printer. An employee then takes that information and enters it into the POS system. The system also features self-service menu management, so restaurants can make menu changes quickly to adjust to inventory changes. Clients can also easily activate delivery through our DoorDash partnership or offer delivery from their own in-house operation.
Rapid launching is designed to be a fast, easy way to get moving and not intended to replace the full-featured version of the Paytronix Order & Delivery product.
For more information, contact the Paytronix team at 617-649-3300, ext. 5.
Last week saw some major movement in the third-party delivery world. First, the New York Times pointed out how much delivery truly costs the consumer, noting in a headline that delivery charges can often nearly double the cost of the order itself. Then DoorDash, the industry leader with at least a third of the delivery market, announced that it plans to IPO. DoorDash last raised money at a staggering $13 billion valuation, which is equivalent to the market cap of Domino’s Pizza, the seventh-largest restaurant chain.
The contrast between these two headlines strike at the debate about whether third-party marketplaces are a disruptive trend or simply a passing fad for niche opportunities. At Paytronix, we are always focused on what is best for our restaurant clients. We think this issue comes down to a basic question: How does third-party delivery impact brand value?
When our clients turn to third-party aggregators for delivery, it’s often because they are testing a service model outside of their four walls at a very low cost. Conversely, in-house fulfillment has fixed costs for recruiting and training, and during the early stages, it’s not obvious that enough orders will come in to cover it all.
Delivery’s Cost to the Consumer
An article in the New York Times suggests that what’s truly happening here is that the costs are shifting to the consumer, which is just making meals more expensive. “Up to 91% More Expensive: How Delivery Apps Eat Up Your Budget” found that orders placed with the top four delivery companies– Grubhub, DoorDash, Postmates, and Uber Eats – came with a markup of between 7% and 91%. On top of that, there were some truly crazy charges, such as a $3 “small order” fee from Uber Eats.
Some brands hike their menu prices for delivery orders, while others list higher prices within the app to compensate for increased delivery costs. Yet consumers may be willing to pay these incremental costs to enjoy the benefits of ordering and eating without ever having to leave their couch. […]
Ah, New Year’s Eve. The night that looms large with visions of popping champagne corks, revelry, and lots of friends. Of course, that vision isn’t for everyone. Some prefer a quiet dinner for two, others just want a beer with friends and still others choose a small gathering with family.
For restaurants, however, it means one thing: profits.
The average check on New Year’s Eve is much higher than on an average night, and people tend to think about things well in advance. This makes it possible for restaurants to both plan ahead and be more profitable. […]
Americans are spending more on food delivery than ever before, and this trend is expected to continue. After being valued at $17.5 billion in 2018, the U.S. online food delivery market is predicted to grow to more than $24 billion in 2023.
So it’s no wonder that brands are increasingly incorporating an off-premises channel into their overall business model. When combined with a loyalty program, online orders expand an additional 18%.
But no matter how hard brands try to provide a flawless food delivery experience for their guests, it’s inevitable that mistakes will occur. While most order-and-delivery systems allow disappointed guests to provide useful feedback, there’s little that store managers can do to quickly remedy the situation. And unfortunately, an unhappy customer can easily become an ex-customer.
However, that’s about to change. On November 5, 2019, Paytronix Systems, Inc. introduced FEEDback℠, a new Order & Delivery module designed to help store managers swiftly identify and respond to guests who have an unsatisfactory food delivery experience.