It’s not news to any c-store owner that competition for customers and spend is higher than ever. In addition to the many direct competitors in the industry, convenience stores have to contend with fast-food restaurants, big-box retailers like Walmart and Target, and even online giants like Amazon.
The c-stores that continue to thrive despite these challengers will be the ones that best adapt their businesses to meet new consumer trends, wants, and needs.
In addition to offering reward programs, one of the biggest requests by customers is online ordering and delivery. In the past, c-stores might have thought implementing an online ordering system wouldn’t apply to their business – but times have changed and this is only the beginning.
Online ordering is a significant part of restaurant success. Getting in the game and scoring big depends on implementing the right restaurant online ordering system. According to a National Restaurant Association study, 37 percent of restaurants now offer online ordering and the same percentage of them consider customer ordering to be the most important area of technology development over the next five years. Online and mobile ordering is especially popular with millennial and Gen Z customers, who are predicted to account for 70% of delivery orders by 2020. What’s the best game plan for providing the convenience, speed, and accuracy that your guests want? Achieving the following seven objectives will help put your ordering and delivery strategy in the end zone.
Your guests increasingly expect frictionless experiences when dining out. Whether customers choose to visit a fast-casual or full-service restaurant in person or have their favorite meal delivered, making their interactions with your brand seamless from start to finish should be high on your priority list. Here are five of the top ways you can remove potential speedbumps and deliver the best possible frictionless guest experience.
Experts predict that the online food delivery market will reach $24 billion by 2023 and that it will make up 40% of total restaurant sales by 2020. As your guests increasingly demand the convenience of delivery, it is imperative to decide how to offer delivery in your restaurant. There are two options to choose from – you could partner with one of the leading third-party delivery services or tackle delivery on your own with an in-house fleet. Depending on the size and scale of your operations, either choice could be the right one to allow your brand to compete in a shifting industry.
There are several reasons why you would choose to use a leading aggregate delivery service like GrubHub, DoorDash, UberEats, or Postmates:
- Exposure: For small brands, being listed alongside industry leaders makes their cuisine more visible to prospective delivery customers who have never heard of their restaurant before. For large brands, it also creates awareness about the availability of delivery service. Getting the food they crave without having to change out of their pajamas will thrill your guests and strengthen their relationship with your brand.
- Convenience: Not only is it convenient for guests, but it’s also convenient for the restaurant operators using these third parties. Partnering with brands that are the best in their field lets you focus on what you do well without stretching your team too thin.
- Expense: Launching an in-house fleet won’t come cheaply if you have many locations for which to provide vehicles and delivery drivers. Employees could be designated for a delivery role, but that can be a drain on resources during times when orders aren’t coming in.