Archive for the “Online Ordering & Delivery” Category

2021 Predictions: The Fusion of Safety and Convenience

This year, society embraced e-commerce like never before. When the COVID-19 pandemic forced people to stay home and made everyone hyper-aware of their susceptibility to germs and viruses, consumers turned to digital platforms not for convenience, but for comfort and safety. 

E-commerce options like contactless payments, online ordering and delivery and subscription programs saw an explosion of new adoption by consumers—and by brands trying to appeal to those consumers—because it was the safest option available. Moving forward, consumers will continue to use these digital channels, but they’ll have resumed looking for the ease of use and convenience that they demanded before the pandemic. 

There are three trends expected to make waves in the convenience store industry in 2021: 

1) Convenience store shoppers who temporarily prioritized safety over convenience will expect both. After a years-long focus on creating frictionless environments for customers, c-stores switched gears in 2020 and began focusing on touchless experiences instead. The shift was evident both in new offerings, like online ordering and curbside pickup, and in tone. Brands emphasized the safety of these offerings over the convenience by signaling that they were “touchless” options. 

Moving forward, customers will still expect that enhanced level of safety, but their patience for learning new platforms and using clunky workarounds will wane. C-stores will need to adopt technologies that both limit physical contact and minimize friction. 

2) The industry will continue to experiment with drive-thrus and curbside pickup. Drive-thrus were especially lucrative for restaurants this year: the drive-thru represented 42% of all restaurant visits in the second quarter and increased a further 13% in July, when many restaurants began to reopen.

Convenience stores—especially those with made-to-order food offerings—are looking to capitalize on this trend. Over this past summer, Wawa announced plans to build a drive-thru and curbside pickup-only store in Pennsylvania. Consumer preferences for options like these are likely to continue into 2021 and beyond. 

3) Recurring digital revenue streams will become a staple of the convenience industry. The accelerated shift toward e-commerce brought on by the pandemic means that consumers are developing a preference for omnichannel engagement with their favorite brands, where loyalty, payment and ordering all work together seamlessly. 

That preference also applies to recurring payments in the form of subscriptions. Customers are already accustomed to paying this way for everything from groceries to pet supplies, and now subscriptions are straddling the digital and physical realms, with programs like Cumberland Farms’ coffee subscription and RaceTrac’s fuel discount program. 

The convenience industry is about to see a boom in recurring digital revenues like these, thanks to new solutions coming on the market. These will make it faster and easier to prop up a subscription program that runs alongside existing loyalty programs, and will also provide novel ways for convenience retailers to differentiate their brands. 

To learn more about contactless solutions, online ordering and subscriptions, visit www.paytronix.com

Three key takeaways from PXUX 2020

This year’s Paytronix User’s Conference was unconventional, to say the least; but thanks to our incredible clients, the first-ever virtual PXUX was a success!  

 Thank you for bringing valuable feedback, nuanced insights and dynamic conversation to the event and making PXUX 2020 one for the books.  

While we would have loved to have gathered, dined and shook hands with each and every one of our clients (PXUX 2021, perhaps?), we know some of you were not available and others might appreciate a recap of the conference’s events. Here is a high-level overview of some of the year’s biggest takeaways.   […]

Contactless Dining Already Has a Strong Foothold, and it’s Here to Stay

The seismic shift in consumer behavior brought on by the Covid-19 pandemic has changed Americans’ attitudes toward work, school and shopping; but their appetite for dining out remains.

In a survey conducted by PYMNTS, consumers listed restaurants as the second-most commonly cited reason they wanted to leave their homes. Restaurants were also ranked third in what those surveyed deemed the “most important” reason, just behind seeing family and friends and returning to work.

While consumers want to return to normal activities, they need to feel safe in doing so. Last week, Paytronix launched Contactless Dining, a new platform for engaging guests on-premise while maintaining a safe social distance.

The trend toward contactless dining options, while in its infancy, already has a strong foothold in the market: […]

Paytronix powers Kowloon car hop

Kowloon Restaurant in Saugus, Massachusetts has been a regional staple for decades. Founded as a Chinese restaurant in the 1950s, the family-owned eatery has added cuisines and themes over the years to keep up with changing trends, from Thai, to sushi, to an outdoor tiki bar.

So it’s no surprise that now, in the midst of a global pandemic, Kowloon is shapeshifting again. On Thursday, the restaurant will host the grand opening of its car hop and “drive-in” movie theater, located on-premise in the business’ massive parking lot.

Bob Wong, who owns and operates the restaurant with his siblings – the third generation of the family to do so – said that when he hatched the idea, he knew he needed a smart solution for taking orders.

“Just looking at the site, I was like, there’s no way I can put POS computers out there,” he said. He decided to put the ordering power directly in the guests’ hands. “I thought, why reinvent the wheel?”

What Wong envisioned was an early version of the new Paytronix Contactless Dining platform: a digital menu that would enable guests to place orders from their outdoor table and sync those orders seamlessly with the POS system. Wong was already using Paytronix Online Ordering to keep the business running during the shutdown, so he simply adapted the system to the new drive-in setup. […]