It’s a food-service marketer’s dream: the ideal guest experience from couch to couch.
A great promotion targets the proper segment of guests with an impeccably relevant offer. When the offer is redeemed, the order experience is frictionless to prevent transaction abandonment. And of course, the right follow-up message is then sent to ensure that guests will continue patronizing your brand (and tell their friends).
Paytronix takes the guesswork out of this process with tools that enable the savvy marketer to create a perfect menu, streamline the guest experience, and keep customers coming back.
- AI to IASM: Artificial intelligence is the key to creating a customized guest experience. Your guests want to feel recognized as soon as they walk in the door or log into your mobile app. That means sending relevant promotions via effective segmentation, building customer profiles, and knowing the right follow-up message to send after a transaction – all on an individual customer basis. The Paytronix platform sums it up with “artificial intelligence to individual action.” (AI to IASM). Drawing from a deep well of customer data, centered around customer behavior and sales trends, machine learning tools can create targeted campaigns that help you get the most out of your marketing dollars.
Want to read about AI to IASM in action at Caribou Coffee?
- Order Experience Builder: With online ordering becoming ubiquitous, customer expectations have shifted. Conditioned by Amazon, guests now expect a simple, straightforward, branded experience. The stakes are particularly high for restaurants, as guests are easily frustrated by out-of-date information and wary of establishments with poor ordering interfaces.
Paytronix provides substantial customization from the beginning, enabling you to incorporate the latest features right away with a lower cost of ownership. New features like Order Experience BuilderSM and FEEDbackSM are part of an end-to-end platform that helps marketers delight today’s digitally connected consumers. Order Experience Builder changes how marketers design and deploy online ordering, providing the tools to create powerful, interactive, and appealing online menus simply and easily. Meanwhile, FEEDback facilitates instant responses from customers at the time they place and receive their order, enabling managers to reply to comments in real time, when the opportunity to foster long-term loyalty is strongest.
Leveraging AI-driven guest intelligence as a core part of the platform, the Order Experience Builder offers the best of both worlds. Restaurants no longer need to choose between using a standard ordering template and paying a designer for a customized site.
- Multi-variant Menu Testing: Your menu is more than just a list of dishes – it’s a playbook for your customers. And every great playbook needs to be analyzed. The Paytronix platform allows for multi-variant menu testing so you can examine all of the small details that ultimately make a big difference in a guest’s experience. Through menu testing, restaurants are able to experiment with menu designs and use AI to find the most effective layout for items and descriptions. Determining the right menu configuration can boost your average basket size and increase loyalty enrollment.