Understanding a guest’s next move before it happens would completely change a marketer’s strategy, from simply deciding who they should email to determining how rich of an offer to send to a particular segment of guests.
Once a function of educated guessing and a bit of luck, making predictions like these is now possible through a Paytronix AI to IA feature known as Predictive Analytics.
Predictive Analytics is a series of AI-driven models built by Paytronix data scientists that make assumptions about the behavior of guests based on their previous actions. Through analyzing the billions of historical data points we’ve collected over the last 20 years, meaningful scores have been developed. […]
It’s well–known and well–documented that as the relevancy of a given marketing campaign increases, so does guest engagement. For example: a vegan is more likely to respond to a message promoting the new Impossible Burger than one for cheese fries.
This is why successful segmentation is so critical. For a campaign to be as effective as possible, it needs to be targeted to the right group of guests, based on their behavior; but traditionally, segmentation tools were limited to a single factor, like visit frequency, average spend, or commonly ordered items.
While this is better than a one-size-fits-all approach, these old methods of segmentation leave marketers with a one-dimensional view of their guests and provide little insight into what various segments have in common, or where they overlap.
Now, Advanced Segmentation with artificial intelligence – part of the Paytronix AI to IA(sm) solution – is revolutionizing the way marketers segment guests by taking multiple factors into account at once. The proprietary algorithm, trained using 20 years’ worth of data collected across restaurant and convenience store segments nationwide, considers each guest’s total visits, average check size, average days between visits, and their likelihood to lapse. […]
This week, Newsweek, in partnership with Statista, published a power ranking of the best loyalty programs in the country. We at Paytronix extend our congratulations to our 12 clients who made the list, accounting for more than a quarter of all restaurant brands awarded a place in the ranking, which recognized over 200 brands across 43 categories.
Huddle House made an impressive showing, coming in as the second-highest rated program across all categories.
Of the 10 casual dining brands recognized in the Newsweek ranking, five are Paytronix clients, including the top three – Huddle House, Beef O’Brady’s and P.F. Chang’s – along with Lettuce Entertain You and Bloomin’ Brands, which includes restaurants like Outback Steakhouse and Bonefish Grill.
Caribou Coffee was awarded the highest score of all recognized coffee brands, beating out caffeine giants like Starbucks and Dunkin’ for the top spot. […]
One of the great things about being in this industry is helping iconic brands grow and adjust to the market. Checkers & Rally’s
offers our latest opportunity to be part of such a change. The brand has always been known for its great burgers and its drive-thru locations, but just this week announced that it closed $20 million in funding
to fuel new growth. Now its new Paytronix-driven loyalty program and mobile app
will be a key part of that strategy, as the company predicts the rewards program and app will help increase guest visits by as much as 20% and increase guest spend by as much as 15%.