Every year, Paytronix honors the clients that are doing amazing things on the PXS platform with the Loyaltees Awards. It honors the brands using Paytronix to drive truly innovative marketing and loyalty programs.
Last year Caribou Coffee earned recognition for a program that brought together Paytronix software and services to build promotional strategies that used historical data to refine and improve results. Bruster’s Ice Cream, meanwhile, earned kudos for a program that converted traditional punch cards into a modern loyalty program that not only reached 16% penetration in six months, but also drove an increase in traffic during its traditional shoulder seasons of September and January. Also on the list was Break Time for implementing a monthly rewards challenge that boosted customer spend by more than 25% at its convenience stores.
Ah, New Year’s Eve. The night that looms large with visions of popping champagne corks, revelry, and lots of friends. Of course, that vision isn’t for everyone. Some prefer a quiet dinner for two, others just want a beer with friends and still others choose a small gathering with family.
For restaurants, however, it means one thing: profits.
The average check on New Year’s Eve is much higher than on an average night, and people tend to think about things well in advance. This makes it possible for restaurants to both plan ahead and be more profitable. […]
For your marketing campaigns to influence loyalty program members to visit and spend more, you should keep in mind three things: format, relevance, and timeliness. How you communicate with customers impacts how customers engage with your brand. Creating a strong marketing strategy with effective messaging is vital to getting noticed. When you send your guests the right message at the right time, it cuts through the clutter and truly resonates.
Using the proper approach to convey the information you want will maximize a message’s impact. Here are some examples of the most effective marketing messages to send to your program members.
What if most stores – and even Amazon – are getting frictionless shopping wrong? What would it mean for brands that are trying to do things differently?
Kim Otocki, a member of the Paytronix marketing team, recently had the opportunity to sit down with Gus Olympidis, the president and CEO of Family Express. His c-store brand has firmly established itself as a leader in the frictionless experience, and Olympidis had a lot of wisdom to offer other c-store owners who are trying to follow suit.