Archive for the “Inside Paytronix” Category

Sales Show Slight Improvement

Industry performance and leading indicators of an improved outlook are top of mind as we enter week 8 of the COVID-19 crisis.

On the restaurant side, sales and visits bottomed out in late March and were down between 60 and 70 percent when compared to pre-COVID trends. Today things have improved so that sales are now “only” down 50 percent as compared with pre-COVID, up from a low of 60-70 percent.

In the chart below, you can see the following:

  • Beginning around March 12, 2020, restaurant sales declined rapidly, and by March 18 week-on week sales were down more than 50%.
  • The decline continued until late March, by which time sales were down ~60-70% from pre-COVID levels.
  • Sales stabilized from late March until around April 7, 2020.
  • Since April 7, 2020, we have seen sales start to recover. Every day (except two of them) has seen higher sales than the previous week. The large spike was caused by Easter Sunday.
  • ‘Overall, restaurant sales are up 10% from the time sales bottomed out in March and are now at approximately 50% of pre-COVID levels.

[…]

5 Ways to Have an “Up Top” Moment

October 21, 2019

At this year’s fifth annual Paytronix user conference, PXUX 2019, members of the Paytronix team and current customers shared their “up top” moments. These reasons to celebrate might involve achieving personal success, crushing company goals, or staying “up top” and ahead of the competition.

Everyone who joined us in Denver learned a lot over the course of the two days. But if you couldn’t attend PXUX this year, here are five ways that you can have an “up top” moment too.

[…]

New Email Marketing Tools to Make Building Emails Easier

Creating an email from scratch can be tiresome and time-consuming if you don’t have the right tools in place. But by leveraging the new Email Builder, you can quickly complete the task and enjoy a great user experience in the process.

Email Builder is a drag-and-drop email design tool that is crafted for ease of use and flexibility. With this new tool, you can start with a blank slate or choose from a variety of design templates.

Here are the three biggest benefits of this exciting new tool.

[…]

PXUX Highlights 13 Ways to Change the Game

The future of restaurant marketing is happening right now. At this year’s Paytronix users’ conference, PXUX 2018, presentations from both Paytronix and its customers told stories of innovation and exceptional guest experiences. A path toward true machine-based one-to-one marketing has officially been plotted. Here are 13 ways to change the game – all from PXUX 2018.

Several exciting learnings were presented on the first day, when Andrew Robbins discussed the big picture in his annual PaytroNEXT session. The way guests want to be engaged is changing and we have three active initiatives that marketers need.

  1. One-to-One – True one-to-one marketing is difficult but provides huge value for the brand. Machine learning enables our proprietary algorithms to find the right offer for an individual and deliver it at the proper time to motivate the next visit. A visit challenge could feature a universal offer: “Visit 5 times in the next 4 weeks and get a free coffee.” Or every portion of it could be tailored to each guest: “Visit X times in the next Y and get a Z.” There are thousands of permutations of this, and an effective one-to-one solution can have five times the impact.
  2. K100SM – We’ll be getting data from many sources to round out customer profiles, whether they are program members or not. When we know 100% of our guests, we can deliver a 20% impact. This solution will be respectful to the consumer so that it is accepted as the new norm.
  3. Self-Driving CRMSM– The new world of one-to-one CRM is complicated, with computers and automation being used to determine what is right for each guest. Just as self-driving cars will safely and quickly get us from point A to point B, the same is true for self-driving CRM. The combination of machine learning and marketing automation will produce greater visit frequency and more spend. Paytronix not only focuses on what brands need today, but also develops the technology for what they will need in the future.  

[…]