Archive for the “Inside Paytronix” Category

Paytronix to migrate clients off of shared short codes beginning this November

October 28, 2021

Beginning this fall, Paytronix will be using a new SMS provider and eliminating the shared 73757 short code. Paytronix clients can expect to be migrated off the shared short code and onto the new SMS messaging method of their choosing beginning in November. Below, find answers to frequently asked questions about this shift.

Why is Paytronix eliminating the shared short code?

Paytronix is eliminating its shared short code in compliance with new telecom carrier rules that prohibit shared short codes. This change, which is affecting the entire messaging industry, has already begun at the carrier level. This means that soon, delivery rates for messages sent via shared short code will begin to fall as various carriers block messages sent via this channel. Already, all carriers have blocked the approval of new shared short codes.

This change will affect the number used for the following features: text to check-in, text to join, and campaign messaging. […]

Food & Wine, Paytronix project a sweet summer for ice cream sales

The pandemic changed a lot about our culture and society, but one thing that didn’t falter was Americans’ love for ice cream. In fact, the frozen treat saw a sort of renaissance in 2020, as Food & Wine reported in its annual list of the best ice cream in every state.

Many unlikely entrepreneurs, like the magazine’s featured source, Salvatore Caruso, found themselves diving into ice cream-making as a hobby until it became something bigger, setting off a wave of new ice cream endeavors nationwide. The outlet reports that more than half a dozen ice cream makers popped up in New Orleans alone last year – good news for anyone with a sweet tooth.

Paytronix data lends credence to Food & Wine’s finding: Memorial Day Weekend sales were up 37% over weekend sales year-to-date, representing a 74% increase over the bump in sales over the same holiday period in 2020. […]

Paytronix celebrates Women’s History Month by recognizing its women in tech

March 24, 2021

As the nation celebrates its 35th annual Women’s History Month, Paytronix is reflecting on the brilliant female leaders across the company.

From software developers to sales account managers to product owners, women make up 33% of the Paytronix workforce – a figure on par with tech industry leaders like Apple, Google, and Microsoft.

Please join us in celebrating some of our esteemed colleagues who make Paytronix the most advanced digital guest experience platform.


 

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5 Leadership Takeaways from PXUX 2020

This has been a year of rapid change: restaurants and convenience stores alike were forced to make quick pivots in how they approach guest engagement, technology, and business operations.

During times of tumultuous change, solid brand leadership becomes even more critical to success. During PXUX 2020, Chief Executive of Market Platform Dynamics Karen Webster led a panel of other chief executives in conversation about how the hospitality and convenience landscapes have changed over the past few months, and how they’ve positioned their brands to weather the Covid-19 pandemic. 

Speaking about their brands’ strategies were: 

  • Gus Olympidis, CEO, Family Express
  • Simon Richards, CEO,  Thorntons
  • Ray Wiley, founder, Hot Head Burritos and Rapid Fired Pizza
  • Ryan Dion, CEO, 110 Grill Restaurant Group
  • Adam Halberg, CEO, Barcelona Wine Bar

These leaders described the ways they’ve led their brands through monumental changes this year, about the investments they’ve made that are already paying off, and about how they’re supporting their employees, an essential piece of the puzzle. The panel left attendees with five key takeaways:

  1. Meet guests where they’re comfortable. Whether it’s understanding shifts in consumer behavior or using traditional loyalty channels, use technology to create multiple opportunities for the guests to engage with the brand. 
  2. Create technology ecosystems, not silos. Consumer preference and public health guidelines shift rapidly, so the guest-facing technology will need to keep pace. Ensure each piece of technology, from fuel pumps to mobile apps, works together to adapt to this changing environment. 

For the remaining three takeaways, download your free infographic here.