Creating an email from scratch can be tiresome and time-consuming if you don’t have the right tools in place. But by leveraging the new Email Builder, you can quickly complete the task and enjoy a great user experience in the process.
Email Builder is a drag-and-drop email design tool that is crafted for ease of use and flexibility. With this new tool, you can start with a blank slate or choose from a variety of design templates.
Here are the three biggest benefits of this exciting new tool:
Design: The new user interface makes it easy to drag and drop content into the preview pane and then determine whether you like the look of your email. And since most guests tend to read emails on a mobile device, you can preview how your email will look in a mobile view as well.
Efficiency: Do you find that you waste time searching for and uploading creative files each time you craft a new email? That won’t be the case with Email Builder, which is equipped with a shared content library so you can upload the creative assets (images, logos, etc.) needed to design and build your emails. Saved assets can be accessed again in the future, and if you need any additional images, you can search through thousands of ready-to-use, royalty-free ones. Collaboration is also easy, as emails can be saved and reviewed with your team before being sent.
Brand Management: If you have a specific style guide for your brand, you can create and save style templates to set brand colors, fonts, logos, and images. By creating a style template in Email Builder, you will ensure that all of your emails are on brand, regardless of who creates them.
Don’t wait to make email building a breeze! Access Email Builder by logging into https://pxsweb.com > “Marketing Tools” > “Email Tool” > “Create New Email.” You will see the new Email Builder and can get started right away.
The future of restaurant marketing is happening right now. At this year’s Paytronix users’ conference, PXUX 2018, presentations from both Paytronix and its customers told stories of innovation and exceptional guest experiences. A path toward true machine-based one-to-one marketing has officially been plotted. Here are 13 ways to change the game – all from PXUX 2018.
Several exciting learnings were presented on the first day, when Andrew Robbins discussed the big picture in his annual PaytroNEXT session. The way guests want to be engaged is changing and we have three active initiatives that marketers need.
- One-to-One – True one-to-one marketing is difficult but provides huge value for the brand. Machine learning enables our proprietary algorithms to find the right offer for an individual and deliver it at the proper time to motivate the next visit. A visit challenge could feature a universal offer: “Visit 5 times in the next 4 weeks and get a free coffee.” Or every portion of it could be tailored to each guest: “Visit X times in the next Y and get a Z.” There are thousands of permutations of this, and an effective one-to-one solution can have five times the impact.
- K100SM – We’ll be getting data from many sources to round out customer profiles, whether they are program members or not. When we know 100% of our guests, we can deliver a 20% impact. This solution will be respectful to the consumer so that it is accepted as the new norm.
- Self-Driving CRMSM– The new world of one-to-one CRM is complicated, with computers and automation being used to determine what is right for each guest. Just as self-driving cars will safely and quickly get us from point A to point B, the same is true for self-driving CRM. The combination of machine learning and marketing automation will produce greater visit frequency and more spend. Paytronix not only focuses on what brands need today, but also develops the technology for what they will need in the future.
Making the decision to go to any conference is tough: Time away from your desk is always nice, but you need to make sure that the time away from work is going to be worth it!
Luckily, PXUX isn’t just any conference: It’s packed with opportunities to maximize your customer data and boost sales.
To be sure you’ve got the full idea of everything you’ll get out of PXUX 2018, we’ve compiled the definitive list of how attending this year will set you up for major wins: […]
Leslie Wilson-Lopez recently joined the Paytronix Data Insights team from Togo’s Eateries, Inc., a fast-casual chain of restaurants with more than 230 sandwich shops across the U.S. As director of brand management at Togo’s, Leslie was responsible for cross-channel marketing initiatives, including digital loyalty and gift programs, online ordering, guest and social response, quarterly promotions, and new product introductions.
Paytronix: Why did you decide to join the team?
Wilson-Lopez: The Togo’s Rewards program was one of my favorite initiatives. I led the review process that selected Paytronix as Togo’s loyalty partner, worked closely with Paytronix as we rolled out the program, and continued to collaborate with Paytronix on day-to-day program management. Paytronix helped Togo’s understand its guests and what motivates […]