Archive for the “Inside Paytronix” Category

Today, Paytronix looks a whole lot different. We have a new logo, new colors, and a whole new brand. But this isn’t about an instant transformation, it’s about making our brand match the company we’ve become.

Here at Paytronix, we’ve been innovating in the digital customer engagement space for more than two decades. We created the category.

Two Decades of Technology Growth

When we set out on this journey, technology was transforming the landscape, not just for restaurants and convenience stores, but for nearly every aspect of our lives. This was before the iPhone, when mobile devices flipped open. Most discussions of artificial intelligence were relegated to science fiction, and the innovative brands had just started to use digital technology to track core business functions.

With just 10 employees and a handful of clients, we defined the category of digital restaurant loyalty. Today we have 350 employees worldwide, passionately innovating for our more than 1,800 clients. When Newsweek named the top restaurant loyalty programs, we found 12 of our clients on the list. When Nation’s Restaurant News recently called out the groundbreaking loyalty programs of this year, our clients Wow Bao and Jimmy John’s were honored. We work with convenience stores that are on the edge of innovation, including Maverick, GPM, Kum & Go, Yesway, MAPCO, United Dairy Farms, and so many others.

A New Era of Digital Guest Engagement

We’ve changed with the times, both in our technology and our offerings. Often, we were the first in the industry with new technologies. We innovated on gift cards, e-gift, and even comp cards. We were on the forefront of using artificial intelligence to understand guest behavior and help our clients build effective programs on that knowledge. We began offering online ordering when it was still a small part of the market and have grown to become one of the two enterprise platforms in the space.

And while we innovated and changed our offerings, our brand remained stagnant. The result was a large gap between who we are and what we looked like.

When we went out and spoke with our customers, partners, industry leaders, and even our prospects, you told us a few things.

First, that we are the gold standard when it comes to digital loyalty. For this, we thank you. Yet, we now offer so much more than loyalty.

Second, that this new world of digital guest engagement is difficult, and they trust our team to help them through it. Through the pandemic, restaurants, convenience stores, and other retailers put together the digital tools they needed to survive, including loyalty, online ordering, messaging, mobile apps, CRM systems, and a host of other keys to digital engagement.

The challenge today is that these pieces need to align to be truly effective, and that’s what the Paytronix team is built to do.

And third, that our look and feel didn’t match the dynamic company they know. We believe our brand now matches our offering, and we hope you do, too.

So many of you have been clients for five, 10, 15, or even 20 years. We look forward to writing the next chapter of our joint success by keeping your guests happy and returning. After all, that’s what keeps our team motivated every day.

Beginning this fall, Paytronix will be using a new SMS provider and eliminating the shared 73757 short code. Paytronix clients can expect to be migrated off the shared short code and onto the new SMS messaging method of their choosing beginning in November. Below, find answers to frequently asked questions about this shift.

Why is Paytronix eliminating the shared short code?

Paytronix is eliminating its shared short code in compliance with new telecom carrier rules that prohibit shared short codes. This change, which is affecting the entire messaging industry, has already begun at the carrier level. This means that soon, delivery rates for messages sent via shared short code will begin to fall as various carriers block messages sent via this channel. Already, all carriers have blocked the approval of new shared short codes.

This change will affect the number used for the following features: text to check-in, text to join, and campaign messaging. […]

The pandemic changed a lot about our culture and society, but one thing that didn’t falter was Americans’ love for ice cream. In fact, the frozen treat saw a sort of renaissance in 2020, as Food & Wine reported in its annual list of the best ice cream in every state.

Many unlikely entrepreneurs, like the magazine’s featured source, Salvatore Caruso, found themselves diving into ice cream-making as a hobby until it became something bigger, setting off a wave of new ice cream endeavors nationwide. The outlet reports that more than half a dozen ice cream makers popped up in New Orleans alone last year – good news for anyone with a sweet tooth.

Paytronix data lends credence to Food & Wine’s finding: Memorial Day Weekend sales were up 37% over weekend sales year-to-date, representing a 74% increase over the bump in sales over the same holiday period in 2020. […]

As the nation celebrates its 35^th annual Women’s History Month, Paytronix is reflecting on the brilliant female leaders across the company.

From software developers to sales account managers to product owners, women make up 33% of the Paytronix workforce – a figure on par with tech industry leaders like Apple, Google, and Microsoft.

Please join us in celebrating some of our esteemed colleagues who make Paytronix the most advanced digital guest experience platform.

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