Archive for the “Guest Engagement” Category

Contactless Payment Goes Mainstream

Of all of the changes COVID-19 will usher into society, one of the most lasting and most prominent will is likely to be an aversion to touching shared surfaces, from door handles to pin pads. That aversion has only been part of the national zeitgeist for a few months, but has already accelerated the trend toward touchless payments.  

About 47% of American consumers are expected to use mobile wallets in 2020. Even two years ago, half of the United States’ stores – approximately 5 million locations – accepted Apple Pay, and 4 million accepted Google Pay.  

Before the pandemic, contactless payments’ biggest hurdle to overcome was security concerns, despite being more secure than traditional payment methods; but as public health concerns become society’s primary focus, lesser fears over security are likely to fall by the wayside.  

The most common form of contactless payment, via the mobile wallet, has big upsides for businesses even beyond public health and consumer comfort. Digital loyalty cards can be seamlessly linked to the mobile wallet, positively impacting penetration rates. Digital payments will enable pay-at-table features and make on-the-go transactions more convenient. And stored-value mobile cards, like the ones Starbucks popularized, will become more mainstream, providing businesses with small, interest-free loans.  

For more information on the benefits of touchless payments, check out this webinar: Is Touchless Payment the New Normal?    

‘You can’t wait for people to come to you’: Restaurants adapt, learn with online ordering

Justin and Cynthia Loeb, owners of Elote Mexican Kitchen and Oliva Italian Eatery in Fort Worth, Texas, know a thing or two about getting through tough times.

Justin graduated college and headed into the telecommunications field around the turn of the millennium, just as the telecoms crash hit the stock market. He moved to New York City and opened a

wine shop instead, where he met his wife, a restaurant professional.

The pair moved to Fort Worth to be closer to Cynthia’s family and bought a local, struggling full-service restaurant – right as the financial crisis devastated Texas in 2008.

Despite the economic downturn, the Loebs built themselves a stellar reputation at Oliva Italian Eatery, and a few years later expanded their local footprint with Elote Mexican Kitchen, a fast-casual restaurant. The secret, according to Justin Loeb, is to anticipate what guests want and provide it before they demand it.

“You can’t wait for people to come to you, you have to go to them. Whether it’s social media or the email blasts, whatever you can do, it’s being proactive instead of reactive,” Loeb explained.

The Loebs themselves got into online ordering at Elote when a large fast food chain opened nearby. The couple anticipated competition for younger guests’ business, and quickly saw the need for technology solutions, which led them to launch online ordering and email marketing with Paytronix Online Ordering.

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Floridian chain Little Greek uses online ordering to open ‘community store’

With social distancing advisories in place, tasks as simple as going to the grocery store have become challenging. This has pushed many consumers toward grocery delivery services to  minimize contact with others, but now those are inundated and many are on long waiting lists.

The team at the 44-store Little Greek Fresh Grill chain stepped up with a solution when they noticed that many of their guests were struggling to find basic goods. […]

Introducing Two New Filters to Help Promote Takeout & Delivery

As everyone focuses on the new realities of takeout and delivery, it’s important that brands have the tools they need to identify and target those loyal guests who are most likely to purchase through the new ordering channels.

That’s why we rolled out two new filters that enable marketers to find just those who either missed recent visits or have an online ordering history. It’s a way to identify the right people and help drive much-needed revenue.

View the 30-minute Paytronix webinar Machine Learning and Dynamic Segmentation

Missed Visit Score

Behind the Paytronix platform lies artificial intelligence that offers visibility into customers’ individual actions. This means we can understand an individual’s visit cadence. For a coffee shop or C-store patron, that rate might be once a day. For a pizza store, it might be once a week. And for a fine dining restaurant, it might be once every two months. The new Paytronix missed visit score informs you whenever that rate changes so that you can adjust your outreach accordingly.

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