Once in a while, our customer service team will receive a frantic email from a marketing department exclaiming “a customer got our email but it doesn’t look right!”. When our customer service team follows up, they will learn that the email looks fantastic on the backend, but some guests are reporting that the email isn’t rendering properly in their inbox. In this blog post we will examine why an email may look good to you, but not your recipients; and what you can do to prevent that. […]
We’ve all been there.
After spending days agonizing over the message, design, and call to action, you finally feel ready to press the send button. Now you’ll wait two days constantly refreshing your browser watching as the stats roll in and your open rate slowly climbs. Whether you hit 10, 20, or even 50%, there is always the opportunity to get more eyeballs on your message.
Consider the 7 tips below to boost your open rate:
Did you have an important message that didn’t get as many opens as you wanted? Try sending the email again only to customers that did not open your email originally. You can even change the subject line to keep it fresh. One of Paytronix’s major email clients regularly practices “retargeting” which can bump up open rates an additional 10%.
So. You’ve launched a great loyalty program and your staff members are handing out a lot of activated cards to customers. Why aren’t enough of your customers registering these cards? Until the customers register their loyalty cards by entering their information, you don’t know anything about them and they can’t redeem any rewards. Your program depends on these registrations, but they’re not happening enough. Sounds like a lose-lose, right?
One restaurant chain figured out how to turn this scenario into a win-win. National Coney Island (NCI) is a quick-service restaurant serving Coney Island-style hot dogs and cuisine to the Metro Detroit area. They realized during the summer of 2014 that only 30% of their Coney BucksTM rewards cards were being registered. That means that a whopping 70% of customers were accepting rewards cards but not registering their account. Because NCI couldn’t get to know those guests or track their information, they weren’t able to give them the most relevant offers possible. […]