Archive for the “Guest Engagement” Category

Why Domino’s Overtook Pizza Hut (and What You Can Learn From it)

Whenever I Google “pizza delivery near me,” I’m overwhelmed by the number of options I have at my disposal. That’s why it’s important for any restaurant – but particularly those in highly competitive spaces – to think about what they’re offering customers that sets them apart from the competition.

When restaurant owners think about how their customers decide between them and their competitors, they often think that people’s decisions are made primarily based on food and customer experience. While that’s still true, there’s a crucial third element that consumers use to choose among their options — how restaurants use technology to facilitate guest engagement. […]

How to Manage Your Club Programs

Club programs are a staple in the convenience store industry. They help to motivate customers to visit more often since the customer knows that they are working towards getting a free reward, making sure they keep returning to make their purchases.

So, while club programs are a tried and true method for convenience store loyalty, there are three strategies to take these programs to the next level and start making an impact on your brand’s bottom line. […]

How to Keep Your Birthday Rewards from Being Party Poopers

Sending your customers rewards as birthday gifts on or around their special day can often be a major win for your brand. They can drive incremental visits and revenue, plus encourage brand loyalty. But just like with birthday gifts, some birthday rewards aren’t so great, and they can leave the recipients with a bad taste in their mouths. After all, everyone remembers a bad birthday gift.

Remember, with a birthday reward, you only have one chance all year to get it right for an individual guest! It’s important to continually try to improve your birthday program throughout the year so that you can make the most of that birthday opportunity. To help you plan your birthday program, we’re going to talk about four ways brands have gotten it wrong — and then we’ll talk about how you can do it better.

Here are four birthday reward deal-breakers: […]

Why a Gamified Loyalty Program Keeps Me Coming Back to Buffalo Wild Wings®

Last night the Golden State Warriors defeated the Cleveland Cavaliers 113-91 in Game 1 of the NBA Finals. As a result, I’ll be watching Game 2 at Buffalo Wild Wings.

The last time I visited the chicken wing/sports bar concept I played the Spin & Win game on the Blazin’ Rewards app. This is a gamified component of the brand’s loyalty program and members like myself have an opportunity to play every time they visit during the NBA postseason. Each visit allows one “spin” in the app. Every spin reveals a team with an upcoming playoff game. If that team wins its next game, the guest earns 100 bonus points towards a reward.

When I played during a lunch visit earlier in the week, my spin landed on the Warriors. When they won last night, I earned 100 points, giving me enough currency to earn a free entrée. Now I can’t wait to go back for Game 2 this weekend so I can redeem my reward and play again to give myself a shot at 100 more points. […]

Turn customer engagement into meaningful guest experiences.
Get A Demo