Coalition loyalty programs have been suffering lately. Since their beginning coalition programs set out to create a single loyalty program that connects multiple retailers and brands throughout various industries. The thought behind these programs was if one loyalty program could be used throughout multiple brands that would help the whole and get more customer loyalty across all participating brands.
But recently things do not look like they are working as intended and coalition programs, like the Plenti® program, have an uncertain future. With multiple brands deciding to branch out and create their own branded loyalty program, it looks like coalition programs are nearing the end of their days.
So, what lessons can be learned from the rise and fall of coalition loyalty programs? […]
If you have a teenage daughter or follow Liam Hemsworth’s life, then you probably recognize the title of this blog, which was inspired by “The Climb,” one of the many Miley Cyrus hit songs. I’m going to let you in on a little secret: Miley Cyrus is a marketing genius. But you don’t have to take my word for it – Business Insider, Huffington Post, and Entrepreneur Magazine all know that Miley Cyrus has some serious marketing chops.
Below are five lessons any marketer can take from Miley and apply to their own brand.
78% of millennials prefer experiences over things
"There's always gonna be another mountain,
I'm always gonna wanna make it move,
Always gonna be an uphill battle,
Sometimes I'm gonna have to lose."
With a decline in convenience store traffic during the first half of 2017, brands are looking for new ways to get customers to come into the store more frequently. There are many ways to increase store traffic, from implementing a loyalty program to simple promotions for discounted fuel and in-store products. But what are some of the ways you can increase your store visits in the short and long-term?
Here are five ways that you can attract new visitors and generate more loyalty from your customers. […]
The purpose of a rewards program is to change your customers’ behavior, getting them to visit more often and/or make more purchases.
The methods for changing these behaviors are broken into two elements: the core program and the layers and promotions.
The core program is the foundation of your rewards program and its “published” piece. It consists of what customers see promoted in your store, what they talk about, and what they compare with your competitors’ loyalty programs.
There are six building blocks of a core program, and they can be implemented on their own or in combination: […]