Archive for the “Guest Engagement” Category

Effective Marketing Messages for a Successful Loyalty Program

For your marketing campaigns to influence loyalty program members to visit and spend more, you should keep in mind three things: format, relevance, and timeliness. How you communicate with customers impacts how customers engage with your brand. Creating a strong marketing strategy with effective messaging is vital to getting noticed. When you send your guests the right message at the right time, it cuts through the clutter and truly resonates.

Using the proper approach to convey the information you want will maximize a message’s impact. Here are some examples of the most effective marketing messages to send to your program members.

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Insights on Creating A Frictionless Shopping Experience

What if most stores – and even Amazon – are getting frictionless shopping wrong? What would it mean for brands that are trying to do things differently?

Kim Otocki, a member of the Paytronix marketing team, recently had the opportunity to sit down with Gus Olympidis, the president and CEO of Family Express. His c-store brand has firmly established itself as a leader in the frictionless experience, and Olympidis had a lot of wisdom to offer other c-store owners who are trying to follow suit.

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Why Online Ordering Is Now Essential for C-Stores

It’s not news to any c-store owner that competition for customers and spend is higher than ever. In addition to the many direct competitors in the industry, convenience stores have to contend with fast-food restaurants, big-box retailers like Walmart and Target, and even online giants like Amazon.

The c-stores that continue to thrive despite these challengers will be the ones that best adapt their businesses to meet new consumer trends, wants, and needs.  

In addition to offering reward programs, one of the biggest requests by customers is online ordering and delivery. In the past, c-stores might have thought implementing an online ordering system wouldn’t apply to their business – but times have changed and this is only the beginning.

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Create a Restaurant Online Ordering Platform That Wins

Online ordering is a significant part of restaurant success. Getting in the game and scoring big depends on implementing the right restaurant online ordering system. According to a National Restaurant Association study, 37 percent of restaurants now offer online ordering and the same percentage of them consider customer ordering to be the most important area of technology development over the next five years. Online and mobile ordering is especially popular with millennial and Gen Z customers, who are predicted to account for 70% of delivery orders by 2020. What’s the best game plan for providing the convenience, speed, and accuracy that your guests want? Achieving the following seven objectives will help put your ordering and delivery strategy in the end zone.

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