Now is a great time to reflect on last year’s gift card sales. If the holiday season was naughty because it was too hard to navigate reports, you had a fraud instance, or sales just weren’t where you wanted them to be, a provider switch is probably in order. With just 25 days between Black Friday and Christmas this year, you need a gift card program that delivers results and a new partner that can make this holiday season truly nice. Here’s a checklist that will help prepare you to be live by November 1.
Gift cards outperform other marketing tools for most businesses. Unlike coupons or discounts, they are prepaid and don’t require a large investment for the business. That makes them very attractive for both large chains and independent restaurants.
Gift card programs offer many benefits, including:
- introducing your restaurant to new customers,
- over half of consumers using a gift card will visit more than once to deplete their card, providing additional upsell opportunities, and
- two out of three consumers spend nearly 40 percent more than the gift card value.
Choose the right provider.Examine your restaurant and find a gift card provider that matches your needs.
For restaurants, gift card programs represent a major opportunity for increased income, increased customer engagement, and increased audience size. But it can be hard to know how a restaurant’s gift card program is measuring up without comparable data.
So, to help restaurants learn how to sell more gift cards, including information about exactly how gift card programs for restaurants can be tracked and measured, you can find all of the most important gift card program details right here. […]
Successful programs give brand advocates a simple way to refer your brand to friends, family, and colleagues. Some programs are also used to bolster relations throughout local communities, as well as for trade programs, employee dining, and guest recovery. Overall, gift card programs are beneficial for top-line revenue, but at the same time, they can become a drain on accounting resources and add friction to franchisee relationships.
See if you can relate to any of the gift program horror stories below. And check out the tips offered to steer clear of them.