Archive for the “Gift Card Strategy” Category

Will Your Holiday Gift Card Season Be Naughty or Nice?

September 11, 2019

Now is a great time to reflect on last year’s gift card sales. If the holiday season was naughty because it was too hard to navigate reports, you had a fraud instance, or sales just weren’t where you wanted them to be, a provider switch is probably in order. With just 25 days between Black Friday and Christmas this year, you need a gift card program that delivers results and a new partner that can make this holiday season truly nice. Here’s a checklist that will help prepare you to be live by November 1.

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What Your Restaurant Should Look for In a Gift Card Program

May 31, 2019

Gift cards outperform other marketing tools for most businesses. Unlike coupons or discounts, they are prepaid and don’t require a large investment for the business. That makes them very attractive for both large chains and independent restaurants.

Gift card programs offer many benefits, including:

  • introducing your restaurant to new customers,
  • over half of consumers using a gift card will visit more than once to deplete their card, providing additional upsell opportunities, and
  • two out of three consumers spend nearly 40 percent more than the gift card value.

Choose the right provider.Examine your restaurant and find a gift card provider that matches your needs.

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Gift Card Programs for Restaurants: The 2018 Annual Report

For restaurants, gift card programs represent a major opportunity for increased income, increased customer engagement, and increased audience size. But it can be hard to know how a restaurant’s gift card program is measuring up without comparable data.

So, to help restaurants learn how to sell more gift cards, including information about exactly how gift card programs for restaurants can be tracked and measured, you can find all of the most important gift card program details right here. […]

6 Horrors of Gift Card Programs

Successful programs give brand advocates a simple way to refer your brand to friends, family, and colleagues. Some programs are also used to bolster relations throughout local communities, as well as for trade programs, employee dining, and guest recovery. Overall, gift card programs are beneficial for top-line revenue, but at the same time, they can become a drain on accounting resources and add friction to franchisee relationships.

See if you can relate to any of the gift program horror stories below. And check out the tips offered to steer clear of them.

 

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Not Enough Channels - Gift card sales can be a financial boon for a restaurant. Extending the presence of the brand beyond your locations gives your guests the opportunity to share their passion for it. Selling gift cards in store, enabling orders online, and offering virtual gift cards are all important aspects. A recent study by American Express and Technomic revealed where restaurant gift cards are typically purchased – and your restaurant locations are just the beginning. Of the study’s participants, 27 percent reported purchasing restaurant gift cards in grocery stores, while 20 percent reported purchasing from mass merchandisers. When gift cards are made available through third-party retail channels, material sales growth takes place. Offering gift cards through more sales channels will help sales grow exponentially.
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To learn more about how to optimize your gift card program, click here: http://www.paytronix.com/solutions/gift-programs.aspx#sthash.pKW3fxyC.dpbs.