Archive for the “Gift Card Strategy” Category

When You’re Ready, We’re Here: Using Gift Cards to Boost Sales

March 26, 2020

It’s no secret that restaurants nationwide are hurting as we combat the spread of COVID-19. Some have closed completely for the time being, while others have shifted all operations to takeout and delivery to keep business moving and guests fed; but even the most loyal guests can only eat so much takeout.

So how can restaurants drive revenue without dining rooms, alcohol sales, and stellar hospitality? The answer for many has been simple: promote gift cards.

When all is said and done, gift cards essentially boil down to interest-free loans from the consumer, making them the perfect way for altruistic  guests to support their favorite brands, all while making a commitment to come back for a visit when dining rooms reopen.

By selling gift cards now, especially in large sums, restaurants can secure capital and liquidity to enable reopening when the worst of the pandemic is over. Gift cards are also a huge loyalty indicator: these guests are committing to come back, and 80% of consumers spend more than the value of their card.

Even better, restaurants can offer virtual cards through Paytronix , which can be easily purchased – and delivered! – directly from the restaurant’s website. The lack of face-to-face time with a guest may be unconventional, but during the pandemic, it will likely add an extra level of comfort for the guest in addition to enabling restaurants that aren’t providing takeout to keep revenue coming in.

Bloomin’ Brands’ Outback Steakhouse is offering a $20 e-Bonus when guests buy $50 in gift cards through March 29. Taking their own promotion in another direction, Cameron Mitchell Restaurants are donating 100% of gift card proceeds through the end of the month to a relief fund for employees, in a campaign similar to one being practiced by Prime Hospitality Group.

Others are seeking ways to ensure the guest will use the gift card for a dine-in meal.

Immigrant Food in Washington, D.C., has promised a complimentary glass of prosecco with each gift card purchase – a promise that will be honored when the restaurant is able to reopen for business.

Some campaigns are even being promoted by organizations outside of the foodservice industry. Beasley Media Group, a collection of radio stations across 15 different U.S. markets, last week unveiled “Operation Gift Card: New England,” a promotion that will feature local restaurants’ websites where gift cards can be purchased. The group’s Boston-area stations will also promote the campaign on-air.

Seek out local partners in your area who are offering platforms to promote your gift card sales, and ensure you’re targeting all of your guests by utilizing all channels of communication: email, social media, your website.

Ultimately, remember to keep your message heartfelt and honest. Prepare a narrative as to why you need the support, and what it will mean to your business and your staff. Your guests’ loyalty brought you this far – trust them to see you through this storm, too.

Will Your Holiday Gift Card Season Be Naughty or Nice?

September 11, 2019

Now is a great time to reflect on last year’s gift card sales. If the holiday season was naughty because it was too hard to navigate reports, you had a fraud instance, or sales just weren’t where you wanted them to be, a provider switch is probably in order. With just 25 days between Black Friday and Christmas this year, you need a gift card program that delivers results and a new partner that can make this holiday season truly nice. Here’s a checklist that will help prepare you to be live by November 1.


What Your Restaurant Should Look for In a Gift Card Program

May 31, 2019

Gift cards outperform other marketing tools for most businesses. Unlike coupons or discounts, they are prepaid and don’t require a large investment for the business. That makes them very attractive for both large chains and independent restaurants.

Gift card programs offer many benefits, including:

  • introducing your restaurant to new customers,
  • over half of consumers using a gift card will visit more than once to deplete their card, providing additional upsell opportunities, and
  • two out of three consumers spend nearly 40 percent more than the gift card value.

Choose the right provider.Examine your restaurant and find a gift card provider that matches your needs.


Gift Card Programs for Restaurants: The 2018 Annual Report

For restaurants, gift card programs represent a major opportunity for increased income, increased customer engagement, and increased audience size. But it can be hard to know how a restaurant’s gift card program is measuring up without comparable data.

So, to help restaurants learn how to sell more gift cards, including information about exactly how gift card programs for restaurants can be tracked and measured, you can find all of the most important gift card program details right here. […]