It’s no secret that restaurants nationwide are hurting as we combat the spread of COVID-19. Some have closed completely for the time being, while others have shifted all operations to takeout and delivery to keep business moving and guests fed; but even the most loyal guests can only eat so much takeout.
So how can restaurants drive revenue without dining rooms, alcohol sales, and stellar hospitality? The answer for many has been simple: promote gift cards.
When all is said and done, gift cards essentially boil down to interest-free loans from the consumer, making them the perfect way for altruistic guests to support their favorite brands, all while making a commitment to come back for a visit when dining rooms reopen.
Now is a great time to reflect on last year’s gift card sales. If the holiday season was naughty because it was too hard to navigate reports, you had a fraud instance, or sales just weren’t where you wanted them to be, a provider switch is probably in order. With just 25 days between Black Friday and Christmas this year, you need a gift card program that delivers results and a new partner that can make this holiday season truly nice. Here’s a checklist that will help prepare you to be live by November 1.
Gift cards outperform other marketing tools for most businesses. Unlike coupons or discounts, they are prepaid and don’t require a large investment for the business. That makes them very attractive for both large chains and independent restaurants.
Gift card programs offer many benefits, including:
- introducing your restaurant to new customers,
- over half of consumers using a gift card will visit more than once to deplete their card, providing additional upsell opportunities, and
- two out of three consumers spend nearly 40 percent more than the gift card value.
Choose the right provider.Examine your restaurant and find a gift card provider that matches your needs.
For restaurants, gift card programs represent a major opportunity for increased income, increased customer engagement, and increased audience size. But it can be hard to know how a restaurant’s gift card program is measuring up without comparable data.
So, to help restaurants learn how to sell more gift cards, including information about exactly how gift card programs for restaurants can be tracked and measured, you can find all of the most important gift card program details right here. […]