The Paytronix team was on site in Chicago earlier this week at the National Restaurant Association (NRA) Show. Similar to last year’s event, the show was chock-full of restaurant brands, vendors, and of course: food. The bustling energy on the floor inspired us during the four-day event as we shared our customer engagement expertise and swapped stories with other attendees. We were especially grateful to have the opportunity to lead a speaking session with one of our clients, Lettuce Entertain You Enterprises (LEYE).
Lee Barnes, Head of Customer Insights at Paytronix, led the session ‘Lessons from Loyalty Program Experts’ alongside Michael Lynch, Director of Loyalty Marketing at LEYE. Barnes is a self-professed data geek who can optimize any loyalty program. Lynch has over 20 years of experience building and managing loyalty programs. With their combined experience, expertise, and wit, this dynamic duo made quite an impression on the 200+ session attendees. In case you missed out, here are the top 5 takeaways from their presentation: […]
Picture this: Immediately after a customer buys a sandwich at one of your locations, her smartphone buzzes with an email inviting her to take a survey about her purchase experience. As soon as she submits her responses, your marketing team knows how she felt about the food and service quality, how likely she might be to purchase that same sandwich again, and more!
Surveys can be used to gather data and build rich customer profiles. Customer responses enhance the marketer’s view of their customers, which in turn allows for smarter marketing. Segmentation suddenly becomes a clear, more data-driven process, which in turn helps your team deploy more relevant offers and promotions. And of course, more relevance means better customer relationships and more revenue!
While there are many survey providers out there, the new Paytronix Survey Center is the best option for current users of the Paytronix Messaging solution. There are many benefits to taking advantage of this new tool: […]
If you use the Paytronix platform, are looking to re-invigorate your marketing strategy, or are looking for help to make sense of your customer data, put the 2016 Paytronix User Experience (PXUX) on your calendar. From August 24th – 25th Paytronix’s home city of Boston will be the epicenter of insight, discussion, and networking about loyalty programs, mobile marketing, messaging, and more!
Not sure if PXUX is right for you? Check out and share our top seven reasons to attend PXUX:
1) Tailor your experience with relevant breakout sessions
We’ll have subject-matter experts on hand from our customer service, product, and engineering team to host deep-dive conversations on a number of topics. Think of this as “everything you wanted to know but were afraid to ask.” This is your chance to […]