Archive for the “Featured” Category

Build a Mobile App That Customers Want to Keep

Your guests are going through their phones right now and deleting apps they don’t use. Why would they keep yours?

If your mobile app delivers convenience and enhances their experience with your brand, they’re more likely to use it. If not, it will be added to the millions of apps that are downloaded and deleted every year.

Whether your brand is a restaurant, convenience store, or retail store, engaging your guests on mobile contributes to the overall impact of your loyalty program. That’s why we’re investing in continually developing new features in the Paytronix-powered mobile apps. Here are some of the highlights from 2018 and what’s in the works for 2019:

New User Experience. Enhancements to the user experience get members into your loyalty program more quickly, reduce abandonment so that more members join, and tells each member where they are in the program along with any rewards and promotions they can utilize. […]

Gift Card Programs for Restaurants: The 2018 Annual Report

For restaurants, gift card programs represent a major opportunity for increased income, increased customer engagement, and increased audience size. But it can be hard to know how a restaurant’s gift card program is measuring up without comparable data.

So, to help restaurants learn how to sell more gift cards, including information about exactly how gift card programs for restaurants can be tracked and measured, you can find all of the most important gift card program details right here. […]

Considering PXUX 2018? Here Are 12 Things You NEED To Know

 

 

Making the decision to go to any conference is tough: Time away from your desk is always nice, but you need to make sure that the time away from work is going to be worth it!

Luckily, PXUX isn’t just any conference: It’s packed with opportunities to maximize your customer data and boost sales.

To be sure you’ve got the full idea of everything you’ll get out of PXUX 2018, we’ve compiled the definitive list of how attending this year will set you up for major wins: […]

Restaurant Industry Veteran Leslie Wilson-Lopez Joins Paytronix Data Insights

Leslie Wilson-Lopez recently joined the Paytronix Data Insights team from Togo’s Eateries, Inc., a fast-casual chain of restaurants with more than 230 sandwich shops across the U.S. As director of brand management at Togo’s, Leslie was responsible for cross-channel marketing initiatives, including digital loyalty and gift programs, online ordering, guest and social response, quarterly promotions, and new product introductions.

Paytronix: Why did you decide to join the team?

Wilson-Lopez: The Togo’s Rewards program was one of my favorite initiatives. I led the review process that selected Paytronix as Togo’s loyalty partner, worked closely with Paytronix as we rolled out the program, and continued to collaborate with Paytronix on day-to-day program management. Paytronix helped Togo’s understand its guests and what motivates […]