Archive for the “Featured” Category

As restaurants reopen, they reinvent themselves

With even those states hit hardest by the coronavirus preparing to reopen the economy, restaurant operators are wondering what that means for their dining rooms. The close

quarters that were considered intimate and vibrant just two months ago are unsafe and untenable now, meaning these businesses will have to completely reinvent themselves to continue operating in a post-Covid-19 world.

For many, that means investing heavily in technology that will minimize the contact a guest has with surfaces, from menus to door handles.

Paytronix CEO Andrew Robbins told The Boston Globe he predicts a new restaurant landscape where technology is even more prominent than it is today. He suggested we could see guests using phone apps and QR codes to access their menus and bills, and that order-ahead technology may be used for the dine-in experience in addition to takeout.

Over the last month, major brands across the hospitality industry have been announcing their reopening plans, sharing details of how they’ll keep guests safe.

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News from Paytronix: $10 million investment

April 28, 2020

COVID-19 has had a tumultuous effect on your business and, in turn, our business as well. We are all experiencing difficult times. Clients like you have shared with us how important our services have been in navigating the current situation, from sending a historically large volume of messages to quickly launching additional touchless solutions.

I am writing to give you an update on what we are doing to ensure that the Paytronix platform is available to you now and for years to come. 

Our primary move was to secure our financial future by obtaining an additional $10 million in funding, led by Great Hill Partners and our company’s cofounders. This funding represents the faith that we have in Paytronix. […]

The Only Four Measures That Matter for Your Customer Engagement Program

Facts and figures are easy to come by for any guest engagement platform, be it loyalty programs, e-club programs, or CRM. But what are the key measures that marketers can rely on to deliver material impact with the customer engagement program? Running more than 350 programs has provided Paytronix with a clear understanding of what works and what doesn’t, telling us where to focus effort for the greatest impact.

To remember the most important measures, use the acronym EAT. It stands for Enrollment, Activity, and Triggering. Plus, there’s an additional measure called Penetration Rate. Consider how these four measures impact your guest engagement program.

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New Dashboards to Understand Customer Analytics & Improve Your Loyalty Program

January 29, 2019

Even the most brilliantly conceived loyalty program is only as good as its results. These new dashboards make it so much easier to evaluate them! 

We’re happy to announce new dashboards, all of which have been fully rolled out and are available for you to use and explore.

Access the numbers you need. Visualize the trends in the data that will help prompt ideas for other successful promotions. The more you understand your customer data analytics, the more you’re able to build customer loyalty and strengthen customer retention. 

Think of the main program dashboard as a high-level look at your loyalty program. Here, you’ll get the “executive summary” of key information like average spend per visit, new members added within a certain time frame, and more. You can also filter data to dive a bit deeper into the exact information you’re looking for.

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