This has been a year of rapid change: restaurants and convenience stores alike were forced to make quick pivots in how they approach guest engagement, technology, and business operations.
During times of tumultuous change, solid brand leadership becomes even more critical to success. During PXUX 2020, Chief Executive of Market Platform Dynamics Karen Webster led a panel of other chief executives in conversation about how the hospitality and convenience landscapes have changed over the past few months, and how they’ve positioned their brands to weather the Covid-19 pandemic.
Speaking about their brands’ strategies were:
- Gus Olympidis, CEO, Family Express
- Simon Richards, CEO, Thorntons
- Ray Wiley, founder, Hot Head Burritos and Rapid Fired Pizza
- Ryan Dion, CEO, 110 Grill Restaurant Group
- Adam Halberg, CEO, Barcelona Wine Bar
These leaders described the ways they’ve led their brands through monumental changes this year, about the investments they’ve made that are already paying off, and about how they’re supporting their employees, an essential piece of the puzzle. The panel left attendees with five key takeaways:
- Meet guests where they’re comfortable. Whether it’s understanding shifts in consumer behavior or using traditional loyalty channels, use technology to create multiple opportunities for the guests to engage with the brand.
- Create technology ecosystems, not silos. Consumer preference and public health guidelines shift rapidly, so the guest-facing technology will need to keep pace. Ensure each piece of technology, from fuel pumps to mobile apps, works together to adapt to this changing environment.
For the remaining three takeaways, download your free infographic here.
Last month, a panel of highly accomplished restaurant and convenience store marketers sat down with “brand whisperer” Arjun Sen to share what they’ve learned this year and to impart their messaging wisdom during Paytronix’ annual User’s Conference.
Sen, the CEO and founder of ZenMango, has made major impacts in the restaurant and retail industries, and previously led Papa John’s 3,000 restaurants through four years of record growth. Joining Sen for the fireside chat were:
- Adam Fox, Director, Digital Experience & Media, Qdoba Restaurant Corporation
- Teresa Muehlenkamp, Marketing Director, Andy’s Frozen Custard
- Derek Gaskins, Chief Marketing Officer, Yesway Convenience Stores
- Alex Black, Director of Marketing CRM and Analytics, Papa Murphy’s International
These marketing all-stars described the ways they’re weathering the coronavirus pandemic by fostering a strong relationship between brand and consumer – and leveraging that relationship to drive not just sales, but word-of-mouth marketing campaigns.
Learn from these top-tier marketers and download your free infographic here.
We’ve come a long way since the days when subscriptions covered only magazines and newspapers. From entertainment and fashion to consumer goods and meal kits, subscriptions have been steadily gaining traction in numerous industries for several years — and that includes restaurants and c-stores.
The model can be used in different ways. One common example involves asking customers to pay upfront for services or meals redeemed later. For instance, Olive Garden’s Never Ending Pasta Pass is paid in advance, and then customers redeem their “pass” at every visit.
But this is far from the only model available. The flexibility of subscriptions allows you to tailor your options based on your store or restaurant’s needs, then adapt your subscription quickly to take advantage of factors like seasonal preferences, customer interest, or promotion of higher-priced meals, services, or products.
Four to Consider
Within the breadth of subscription types, there are four main models that can form the basis of a program: […]
Convenience Store News recently named Family Express Founder, President, and CEO Gus Olympidis as its 2020 Technology Leader of the Year. Family Express is a long-time Paytronix client and Olympidis recently spoke at PXUX 2020 about his experience with the platform. Afterward, we sat down with him to discuss how Family Express approaches technology and uses it to maintain a leadership position in the market. […]