Do you plan your marketing campaigns months in advance? Do you run the same basic campaigns on a regular basis? Do all of your guests receive identical offers? If you answered “yes” to any of these questions, read on to learn how leveraging new technology and changing your approach to a one-to-one model will revitalize your customer engagement program.
Imagine that it’s a random Tuesday and your boss says, “We need to get more guests through the door.” You respond by carefully crafting a “We Miss You” campaign to send out to guests who typically visit often but haven’t been in for a while. You send all of them a visit challenge that promises a reward if they come in once in the next 30 days.
While these types of campaigns are generally effective, is 30 days the right time frame for everyone? In reality, a challenge that has the same message, the same period of time, and the same reward can’t work for everyone. If you send this challenge to guests who usually visit every day, why would you reward them for coming in once in 30 days?
With artificial intelligence (AI) and machine learning-based marketing tools, one-to-one offers and challenges are auto-targeted for each guest. Whereas, one guest may be asked to visit three times to earn a particular reward, a more active guest may be asked to visit five times to earn a different reward. One-to-one marketing enables you to target guests based on their individual visit behavior. You simply set the parameters – How much do you want to spend? Are guests required to visit within a certain time frame? What are the respective rewards for the challenge? The AI-based system processes these rules to deliver a personalized brand experience to each customer.
As with any type of campaign, Paytronix doesn’t lock you in to a basic set of off-the-shelf promotions. One-to-one campaigns can be leveraged in several ways depending on your brand and business objectives.
- One-to-One Cadence Rule/Uploader: This version of the one-to-one challenge is “On Visit X, use this reward.” And the intelligent algorithm we’ve created will determine the best challenge for each guest.
- One-to-One Continuous/Lapsed Designation: This option enables you to send targeted campaigns all year long, rather than doing so on specific days. You also aren’t limited to a set number of tiers that your guests fall into. For example, typically you have tiers such as; guests that visit less than three times, three to five times, or more than five times. With one-to-one continuous campaigns, you can have an endless number of tiers. Manually, this would take an exorbitant amount of time to craft and set up, but with this feature, guests are auto-targeted for you.
- One-to-One Points/Visit Challenge: This version enables you to vary the thresholds and timeline for a guest’s offer. Some guests may be asked to visit two times in a month for a reward, while others may get a week to visit once to complete the challenge.
Giving control of your promotions to a “machine” can be scary. This feature gives you peace of mind that you are still in control, just with less manual work. You can monitor how your one-to-one campaigns are performing and adjust the parameters in real time to achieve your desired results.
Stop wasting time and brain power on manual campaigns and maximize the return on your marketing investment with a little help from AI. Learn how – by calling Paytronix at 617-649-3300, extension 5 or request a demo today.
Delivery has become a hot trend throughout most consumer industries. Amazon Prime Now is delivering more food and other essentials to customers across the country, Starbucks is flirting with delivery, McDonald’s is partnering with Uber Eats, and even 7-Eleven has begun beer delivery in some states.
Given these developments, should convenience stores begin offering delivery? And if so, how should they do it?
It’s no secret that consumer demand is driving the push for delivery. In fact, 52% of millennials would buy from c-stores more frequently if delivery options were offered. And as the generations preceding millennials continue to age, they’ll rely more on delivery as well.
The increased competition comes from both inside the industry – with mega-chain 7-Eleven exploring its options – and outside the industry – with behemoth Amazon moving into the traditional c-store space. Convenience stores may be facing an “adapt or die” proposition, and there are a number of issues that should be addressed before delivery is offered.
First, c-stores need to decide whether to build their own delivery infrastructure or rely on third-party delivery companies like Uber Eats and GrubHub. […]
Convenience stores can’t take advantage of every trend that comes along, but when one promises to be a $2 billion opportunity by 2022 and could easily be stocked in c-stores, it’s time to pay attention.
CBD, a non-psychoactive cannabinoid in the cannabis plant, has been garnering considerable attention and consumer spend over the past few years. Increasingly popping up in things like oils, gummies, and vapes, CBD could also represent a significant opportunity for convenience stores.
Is It Legal for Convenience Stores to Sell CBD?
Passage of the 2018 Farm Bill legalized products made from hemp as long as it contains less than .3% THC. The status of CBD, however, is a little murkier.
Some states have outright banned CBD, some allow it, and others consider it to be in legal limbo. But that’s not stopping major chains from jumping on the bandwagon, as both CVS and Walgreens have announced that they’ll be selling products containing CBD in stores across at least eight states.
The legality of selling CBD at a convenience store depends on the location’s state laws, but with CBD products rising in popularity, it’s likely that many of those laws will be changing over the next several years. It would benefit convenience stores to be ready.
Who Would Buy CBD from a Convenience Store?
Not surprisingly, CBD is largely being purchased by the trendsetting millennial generation, which extols its relaxation, sleep, and overall wellness benefits. […]
PXUX isn’t just any conference – it’s an experience. It’s a group of likeminded people who are focused on optimizing the guest journey, building a network, and delivering high impact in the restaurant and c-store industries.
Much like previous years, the fifth annual PXUX has been planned for people just like you. It’s a fun environment that encourages the sharing of information on your business, your goals, your challenges, and your brilliant ideas. Plus, you’ll learn about the newest and most innovative digital marketing tools to boost your sales in 2019.
But that’s not all. Here are 9 more reasons why you can’t miss out on this year’s PXUX:
- Deliver High Impact. You will hear about the latest innovations and receive the tools and support you need to motivate your guests to visit and spend more.
- Master the Platform. Learn how to confidently segment, target, communicate, reward, and measure in order to drive impactful results.
- Learn from Others. Why reinvent the wheel? Your peers face some of the same challenges you do, so find out how they have leveraged the Paytronix platform to achieve their goals.
- Gain Experience. Deepen your understanding of the platform through hands-on workshops and training sessions that are sure to make you feel like a pro who’s equipped to train the team back at HQ.
- Get the Inside Scoop. Be one of the first to explore new innovations and discover how they can expand your brand.
- Voice Your Opinion. Customer feedback is critical to ensure that the future roadmap meets your needs and fuels your revenue growth. This is your chance to tell us what is working and what isn’t. Don’t be shy!
- Meet the People Behind the Platform. Put faces to names and strengthen relationships with the team that is dedicated to your success.
- Build Your Tribe. While PXUX is packed with information and hands-on learning, there are also deeper relationships to be made.
- Walk Away with at Least 2 New Ideas. Benefit from numerous case studies and info sessions that will leave you inspired and ready to take action immediately.
Here’s what attendees have had to say about previous PXUX events:
“What better way to learn than to get together in a room with your peers and folks who have amazing intelligence around CRM marketing and loyalty platforms? It’s an invaluable experience.”
– Jenny Brinker, VP of Marketing, Bruster’s Real Ice Cream
“It’s been so great attending PXUX. I’ve been able to meet so many different people, all with really creative and innovative minds. Being able to hear what everybody else is doing and what we’re going to be able to do moving forward is so exciting.”
– Rachel Robinson, Marketing Manager, California Pizza Kitchen
There is going to be an abundance of knowledge sharing and excitement happening this fall in Denver. To avoid suffering from a case of FOMO, click here for more information.