With Covid cases rising across the US, it’s clear that many restaurants will face another round of dining room closures. During the summer months, restaurants found new ways to expand offerings, like outdoor seating and contactless dining; but colder weather will render outdoor seating impossible across much of the country. Even in warmer climates, on-premises dining may be prohibited as the nation weathers a second wave of infections.
Since the pandemic truly took hold in March, our clients have been trying out new ideas and learning how to transform their businesses to handle the next wave. The restaurant industry has a huge impact on employment in the US. In New York City alone, the introduction of outdoor dining added as many as 83,000 jobs after the initial layoffs in April. The threat of these jobs going away again will have a huge impact on restaurants and employees in the near-term.
Here are 5 things we learned about how to retain business during a slowdown in on-premises dining:
The seismic shift in consumer behavior brought on by the Covid-19 pandemic has changed Americans’ attitudes toward work, school and shopping; but their appetite for dining out remains.
In a survey conducted by PYMNTS, consumers listed restaurants as the second-most commonly cited reason they wanted to leave their homes. Restaurants were also ranked third in what those surveyed deemed the “most important” reason, just behind seeing family and friends and returning to work.
While consumers want to return to normal activities, they need to feel safe in doing so. Last week, Paytronix launched Contactless Dining, a new platform for engaging guests on-premise while maintaining a safe social distance.
The trend toward contactless dining options, while in its infancy, already has a strong foothold in the market: […]
McDonald’s sets the standard for technology in the restaurant industry. The list of innovations the company brought is long, and that innovative spirit is a big reason why McDonald’s remains the leader in the quick-serve world.
Even before the pandemic hit, McDonald’s had developed a strong mobile ordering process through its Order & Pay mobile app that acted as a great launching point as the company moved into a contactless future. Better than most companies, McDonald’s knows that a contactless dining experience is key to alleviating consumer fears of returning to restaurants.
The McDonald’s app leverages the brand’s existing drive-thru operations as well as mobile payment options to ensure guests feel safe about dining with McDonald’s. The restaurant trade publication Nation’s Restaurant News reports these findings from a recent survey from AlixPartners in an article “Off-premise: The rise of contactless ordering and curbside pickup amid COVID-19 offer keys to survival”:
- “43% of consumers said drive-thru is the most preferred method for ordering restaurant food during the pandemic.
- “Takeout and curbside pickup is preferred by 33%. Third-party delivery was the least popular, as most say they’d rather order directly from a chain.”
Available for download at the AppStore and GooglePay, McDonald’s Order & Pay provides customers with a contactless experience for both Drive-Thru and Curbside pickup. Once the Order & Pay App has been downloaded and the guest is registered with the program, the app uses geolocation technology to help identify a participating restaurant nearby. […]