On August 24th & 25th Boston was the nexus of leading insights on guest engagement as Paytronix hosted its second annual Paytronix User Experience (PXUX). Marketing, Finance, and IT professionals converged in downtown Boston to learn how they could Amp Up their messaging, loyalty, and CRM programs. Checkout the main takeaways that some of this year’s attendees shared:
In an increasingly connected world, customer service tools are being put to the test. Today, we have access to relevant information 24 hours a day and seven days a week. Online experiences are constantly being shaped to fit each user’s specific preferences. We’ve come to expect instant satisfaction and relevancy in every walk of life, and these expectations have carried over to the way your guests feel about your brand.
Today, your guests demand instant satisfaction and relevancy. When they engage with your brand, they want to know they are being heard and remembered. Paytronix recently added two features designed to meet these needs: […]
The Paytronix team was on site in Chicago earlier this week at the National Restaurant Association (NRA) Show. Similar to last year’s event, the show was chock-full of restaurant brands, vendors, and of course: food. The bustling energy on the floor inspired us during the four-day event as we shared our customer engagement expertise and swapped stories with other attendees. We were especially grateful to have the opportunity to lead a speaking session with one of our clients, Lettuce Entertain You Enterprises (LEYE).
Lee Barnes, Head of Data Insights at Paytronix, led the session ‘Lessons from Loyalty Program Experts’ alongside Michael Lynch, Director of Loyalty Marketing at LEYE. Barnes is a self-professed data geek who can optimize any loyalty program. Lynch has over 20 years of experience building and managing loyalty programs. With their combined experience, expertise, and wit, this dynamic duo made quite an impression on the 200+ session attendees. In case you missed out, here are the top 5 takeaways from their presentation: […]
At over 75 million strong, millennials dominate the U.S. population. This generation born between 1980 and 1996 holds around $1.3 trillion in spending power, according to Boston Consulting Group, and they haven’t even reached maximum earning power yet. Your brand needs to connect with millennials now – it’s crucial to the future of your business.
Building relationships now with millennials has immediate benefits, but it pays off even more in the long-term. Capture their attention early, and they could remain loyal to your brand for the rest of their lives, even passing on their love of your brand to their children. But, getting their attention now is tricky. […]