Archive for the “Consumer Insights” Category

Convenience Store Marketing & Loyalty Program Trends for 2019

If 2018 continued the trend of disruption for convenience stores—with things like Amazon Go stores opening at a steady pace and frictionless shopping gaining traction—convenience store marketing trends for 2019 all have to do with capitalizing on those disruptions.

Our team has identified seven can’t-ignore trends that represent a tremendous opportunity to increase brand loyalty and increased revenue. Planning for (and taking advantage of) these marketing strategies now will help ensure that your store’s biggest “trend” for 2020 is consistent growth.

(To get a detailed description of each trend, along with ideas for how to make the most of them, click here to access our free, on-demand training called, “Convenience Store Trends: Expert Predictions for 2019.) […]

How Restaurants Can Attract More Millennial and Gen Z Customers

Every restaurant understands that attracting new customers is crucial for sustained success. But even though the millennial generation begins with those born in 1979, many restaurant owners struggle to connect with this audience—not to mention Generation Z, the generation that comes after it.

Today, we’re going to examine common attributes and behavioral trends for both of these newer generations and touch on a five-part framework to help ensure that restaurants can attract and retain more millennial and Gen Z customers.

Traits of Restaurants’ Millennial Customers […]

Gift Card Programs for Restaurants: The 2018 Annual Report

For restaurants, gift card programs represent a major opportunity for increased income, increased customer engagement, and increased audience size. But it can be hard to know how a restaurant’s gift card program is measuring up without comparable data.

So, to help restaurants learn how to sell more gift cards, including information about exactly how gift card programs for restaurants can be tracked and measured, you can find all of the most important gift card program details right here. […]

7 Factors Driving Major Change in the Restaurant Industry

It seems that mergers and acquisitions in the restaurant industry are happening at an unparalleled pace. Large groups are buying up smaller chains, and some small chains are even buying larger ones—all in an effort to stay competitive during this challenging time.

More worryingly, the number of Chapter 11 bankruptcies being filed seems to have increased as well.

But what can you do about it? How can you safeguard your business and keep it primed for future growth?

The first step is to understand the key factors that are driving these events. Of the seven factors we’ve identified, six are outside of your control, but don’t let this deter you. Knowing about and preparing for these influences can set you apart from the competition.

The last one is entirely in your control and may be the most crucial factor in determining a restaurant’s success. It’s also the one that restaurants are most likely to disregard.

We’ll start with those first six factors driving restaurant industry change: […]