When it comes to New Year’s Eve, the wine aisle is the place to be in C-Stores.
As the clock ticked down on 2019, we found that people turned to their C-stores for alcohol to fuel the night. By examining a sampling of sales at 100 C-stores across the Midwest, we saw a significant spike in alcohol sales overall, but wine represented a nearly 400% in revenue over a comparable day. Beer and liquor did well, with a 200% increase, but that’s half of the revenue from wine.
Most other purchases stayed relatively in line with normal levels, so we’re not seeing any immediate change in spending that would indicate that people are sticking to their New Year’s resolutions.
But all that wine they’re buying on New Year’s you’d expect a run on coffee the next morning. Alas, it didn’t happen. It turns out that most people seem to be sleeping in and skipping their morning c-store run. You can see in the graph that traffic just disappears for the morning, and gets back to normal levels later in the day.
Ah, New Year’s Eve. The night that looms large with visions of popping champagne corks, revelry, and lots of friends. Of course, that vision isn’t for everyone. Some prefer a quiet dinner for two, others just want a beer with friends and still others choose a small gathering with family.
For restaurants, however, it means one thing: profits.
The average check on New Year’s Eve is much higher than on an average night, and people tend to think about things well in advance. This makes it possible for restaurants to both plan ahead and be more profitable. […]
What if most stores – and even Amazon – are getting frictionless shopping wrong? What would it mean for brands that are trying to do things differently?
Kim Otocki, a member of the Paytronix marketing team, recently had the opportunity to sit down with Gus Olympidis, the president and CEO of Family Express. His c-store brand has firmly established itself as a leader in the frictionless experience, and Olympidis had a lot of wisdom to offer other c-store owners who are trying to follow suit.
In the age of Big Data, having a wealth of information can be both a blessing and a curse. There are a lot of valuable insights to gain, but you need a team with the right skillset to determine what is important and apply it to the creation of effective campaigns as well as your overall marketing strategy. Since no solution is going to work for every brand, taking a deep dive and developing a customized approach will always yield the best results.
Here are three data-backed tools that you should consider implementing to engage customers and increase sales.