Every year the competition is on: which house is going to give out the best stuff at Halloween? Not everyone can be the legendary one that gives out full-sized candy bars. And then there are the folks that go all out with decorations, creating a haunted experience that rivals Disney. And let’s face it, you’re not going to be the Red Sox catcher who gave out autographs when facing an empty candy bowl. […]
Paytronix knows all about building exceptional guest experiences, thanks to continuous input and guidance from the best. At this year’s PXUX, Smashburger founder and food innovator Tom Ryan will translate his expertise into ideas that will work for you.
In fact, this year Smashburger earned the 2021 Paytronix Loyaltees award for Marketing Innovation Icon. Smashburger’s use of AI to IA sm in the relaunch of its data-driven SmashClub Rewards program drove 6.5% of overall sales growth in 2020. The company spurred sales by tapping into guests’ individual preferences and developing personalized, one-to-one marketing campaigns. […]
As the national economy continues to rebound from the COVID-19 crisis, Americans are hitting the road in droves: more than 47 million will travel this July 4 weekend, according to AAA. After more than a year of cancelling plans because of the virus, consumers are ready to celebrate this summer, meaning anticipated travel this coming weekend is up 40% year over year – the second-highest rate of Independence Day travel on record.
And while some are jumping back on planes, the vast majority are jumping behind the wheel instead. Americans – 91% – are loading up the proverbial station wagon, blasting the radio, and getting out of dodge the old-fashioned way. That’s the most car travel AAA has ever recorded for the July 4 holiday.
Now, it wouldn’t be a road trip without a stop for gas, so convenience stores should prep for heavy traffic, both at the pump and in the store, which raises the question: what are these travelers buying? […]
With spring this year comes a renewed sense of hope that is a little greater than usual: the weather is warming, plants are blooming, and vaccinations are rolling out, signaling the beginning of the end of the pandemic that rocked the globe.
While the pandemic itself is likely to stretch on for a few more months at the least, consumers, eager to take advantage of the optimism afforded by the rise in vaccinations and decline in cases, have been frequenting businesses more and more.
In Massachusetts alone, restaurants have experienced a huge lift in indoor dining – up about 37% from the start of February through the end of March, according to Paytronix data. But that uptick is not coming at the expense of online sales, and it’s earlier than CEO Andrew Robbins expected. […]